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Shortly after that, I was given the opportunity to start up a new laboratory within PARC focused primarily in graphics and printing technologies, and one of my first jobs was to hire a chief scientist to be the head researcher. I had known John Warnock by reputation. In fact, he gave a talk when I was a graduate student at Carnegie Mellon. He was just finishing his thesis at the University of Utah in graphics. But we never really met or spent any time together. So I called him up, we had lunch. He had a beard, I had a beard; he had three kids (two boys and a girl), I had three kids (two boys and a girl); he refereed soccer, I refereed soccer. We hit it off. I made him a job offer, which he accepted, and he interviewed at PARC and became the chief scientist in this laboratory. We began to focus on the problem of how to take a variety of different printers different speeds, different characteristics, some black-and-white, some color (we already knew about ink jet technology even though it wasn t broadly available at the time) how do you integrate that all so that any computer could talk to any printer We did a project for Xerox called Interpress. It was actually the precursor of PostScript, which was the first technology developed at Adobe. The idea was that you could build a network of printers and computers and they could all talk to one another. We showed Interpress to Xerox management and they were extremely excited about it. They said, We re going to promote this as an internal standard that we re going to use on all our products. I said, That s fantastic. When can we start the marketing program to go out and talk to the world about that They said, Oh, wait a minute. At Xerox it takes us at least 7 years to bring a product out. I said, 7 years In our industry, that s two to three generations. This will be very old news by the time you get a product out, and the world will have passed us by. Sorry, that s how fast we can get a product out and so that s what we re going to do. That made both John and me very frustrated. We were talking one day and he said, I m going to go and see if there s a way that we can take our ideas and start our own business. His thesis advisor at the University of Utah was a man by the name of Dave Evans, and Dave sat on the board of Hambrecht & Quist, a venture capital company up in San Francisco. He introduced us to Bill Hambrecht, and we went up and met with him. The idea that we talked about was to build laser printers and typesetting equipment that could produce not only text, but also images imagesetters they re called today combine that with all of the software and market it to the Fortune 500 as internal publishing systems that they could use to have more control and more rapid response in their printing needs. Bill liked the idea partly because he was always frustrated with the financial printers to get his prospectuses out and so he said that he would support it. But neither one of you guys have ever run a business before, right And we said, That s correct. He said, Well, I ve checked around and you have a lot of respect in the technical community, but I m going to hire a guy to be a consultant for you who is a marketing person. He ll help you write a business plan because I need to have a business plan to talk to the investors.
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