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OPTIMIZING AND PUBLISHING FLASH MOVIES
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Figure 15-19. Yes, this image was drawn entirely with Flash s drawing tools, by Giulia Balladore (www.juniatwork.com/).
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Tattoo this to the inside of your left eyelid: The SWF isn t a web document. Nothing drives us crazier than someone telling us, Dudes, check out my Flash site, only to have that individual double-click a SWF on his computer s desktop. Flash SWFs should appear on the Web only if they are embedded into an HTML page. Why Because you can use the HTML to control aspects of the SWF scaling, context menu items, and more that you can t do without the HTML wrapper. Thus, a Flash site, to be precise, is composed of an HTML page that points to the SWF, along with any media audio, video, images, text that the SWF may need from external sources. Creating the SWF is a bit more complicated than selecting File Publish Preview and merrily clicking away in the Publish panel. As we pointed out in the previous chapter, you need a solid grounding in what s under the hood before you create the car. Again, as we have been saying since the first page of this book: keep it small! This is the reason for Flash s broad acceptance on the Web and where an understanding of the publishing process is invaluable. Up to this point, we have essentially created a bunch of FLA files and asked you to test them. The time has arrived to get off the test track and put the vehicle on the street. When you publish your movie, Flash compresses the file, removes the redundant information in the FLA, and what you are left with especially if you ve been taking this chapter to heart is one sleek, mean web presentation. The default output file format yes, there is more than one is the SWF. The SWF is wrapped in HTML through the use of <object> and/or <embed> tags, plus extra information about how the browser should play the SWF.
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Yes, you can link directly to a SWF without that bothersome HTML. Just be aware that the SWF will expand to the full size of the browser window, meaning all of the content on the stage will also enlarge. In many respects, linking directly to the SWF is rookie error number one.
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Before we move into actually publishing a movie, let s look at some of the more common file types used on the Web, listed here: Flash (.swf) HTML (.htm or .html) Images (.gif, .jpg, and .png) QuickTime (.mov)
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Before there was Flash, there was Director. Though used primarily for interactive CDs, DVDs, and kiosks, it was at one time the main instrument employed to get animations to play on the Web. The technology developed by Macromedia to accomplish this was named Shockwave, and the file extension used was .dcr. Flash also made use of this technology, and in order to differentiate between them, it became known as Shockwave for Flash and used the .swf file extension. Flash Player is the technology that allows the SWF to play through a user s browser. Through a series of clever moves, Flash Player has become ubiquitous on the Web. In fact, Adobe can rightfully claim that Flash Player, regardless of version, can be found on 98 percent of all Internet-enabled computers on the planet. This means, in theory, that you can assume your movies are readily available to anyone who wants to watch them. But the reality gets a bit more complicated.
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For you trivia buffs, the first couple of iterations of Shockwave for Director used a small application named Afterburner to create the DCR files. When Director developers prepared a presentation for the Web, they didn t just create the DCR; the movie was shocked. One of the authors happened to be around on the night Macromedia quietly released Shockwave and Afterburner to the Director community. He still remembers the excitement generated by members of the group as they posted circles that moved across the page, and he remembers the oohs and ahs that followed as the circles moved up and down.
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Each new Flash Player version brings with it new functionality. Flash Player 8 introduced filter and blend effects, which can t be displayed in Flash Player 7. FLV video can t be played in Flash Player 5. Any movie you prepare using ActionScript 3.0 can be played only in Flash Player 9 or newer. Flash Player 9,0,115,0 was the first to display HD video content. The current version, 10.1, moves Flash onto practically any device, including smartphones, home television systems, and game systems found on the planet. Though you may initially think the Flash Player version is a nonissue, you would be making a gross miscalculation.
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