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Corporations, through their IT departments, have strict policies regarding the addition or installation of software to corporate-owned computers. We personally know of one organization that isn t budging, and its Flash Player policy is Flash Player 6 or lower to this day. Shrewd Flash designers actually ask potential clients which versions of Flash Player are to be targeted for the project. The last thing you need is to find yourself rewriting every line of code and reworking the project, because you assumed the target was Flash Player 9, but corporate policy dictates Flash Player 7 or older.
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Flash Player 10 follows a tradition that each successive version of Flash Player will play content faster than its predecessors. When Flash Player 9 was released, Adobe claimed it provided a 75 percent speed increase over Flash Player 8, which was partly because of the support for ActionScript 3.0 introduced in Flash Player 9. This sort of increase is usually enough for most users to install the new version. Even so, in many instances, actually downloading and installing the plug-in is becoming a thing of the past. Flash Player has the ability to download and install in the background, but, as one of the authors is quick to point out: It takes a programmer to make it work.
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HTML is short for Hypertext Markup Language. Where HTML and ActionScript part company is that HTML is a formatting language, whereas ActionScript is a scripting language. This means HTML is composed of a set of specific instructions that tell the browser where content is placed on a web page and what it looks like. ActionScript has nothing to do with the browser. It tells Flash how the movie is to perform. The HTML instructions, or tags, are both its strength and its weakness. HTML was originally developed to allow the presentation of text and simple graphics. As the Web matured, HTML found itself hard-pressed to stay current with a community that was becoming bored with static content on pages. The emerging version of HTML, HTML 5.0, deals with this in a rather fascinating manner, but it is still in its infancy, and we don t see it gaining broad adoption for a few more years. The real problems with HTML start when you try to drop multimedia or interactive media into a web page. HTML simply wasn t designed for this sort of heavy lifting, which explains why JavaScript (a language that shares roots with ActionScript) is now so widely used. For a Flash designer, knowledge of how HTML works is critical, because it is an enabling technology: it enables your movies to be played on the Web. Of course, this isn t as difficult as it once was. Today, through the use of Dreamweaver CS5 and even Flash, creating the HTML involves nothing more than a couple of mouse clicks. You will still need to play with the HTML you saw this in 10 when you had to dig into the JavaScript code to enable full-screen playback of a Flash video because your HTML document can do things that Flash can t. This would include such features as alt attributes for screen readers and keywords used to attract search engines. The other thing to stick in the back of your mind is that Flash-only web pages aren t as common as they once were. Web pages consisting solely of one SWF are still around, but Flash is also becoming a medium of choice for the delivery of banner ads, videos, and other interactive content that are elements of an HTML web page. To see an example of this, you need look no further than our beloved publisher. If you
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hit the friends of ED home page at www.friendsofed.com, you will see a Flash banner at the top of the home page (see Figure 15-20), while the rest of the page is composed of HTML.
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