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Q. How did ProBlogger get started A. On my first-ever personal blog, I did write from time to time about blogging. And as I learned how to make money from it, I was increasingly writing on that. Unfortunately, that blog was also on spirituality, and my personal life, and all kinds of things, and my readers began to complain that I was mixing up too many topics. So I thought it was probably best to move all that content across onto a blog that was specifically about making money from blogging, and ProBlogger was born. I think it was about two years ago.
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CHAPTER 12 MONETIZING YOUR BLOG FOR FUN AND PROFIT
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Q. Well, I guess two things come to mind. First off, how many people in a month read ProBlogger according to your RSS stats and your web stats A. My RSS stats, I m just looking at it now, says 8,541 readers. Q. How about web traffic A. Web traffic is averaging on my site slightly under 7,000 a day at unique readers. I think last month it was about 120,000 readers. Q. Wow! I guess the other thing that I sort of pull out from what you said a moment ago was that as your audience grows, you found that it made sense to specialize blogs into sort of one blog for this, one blog for that. Do you think that is one of the absolute things that a full-time blogger really needs to do A. I think you can make it work with a blog that has multiple topics. But if you analyze the blogs that are most successful, and particularly ones obviously on doing this as a profession for an income, if you are wanting to make an income, it makes a lot of sense to specialize for a number of reasons. Firstly, it is easier to monetize traffic that is all looking for one particular topic. Advertisers are much more willing to put an ad on your site if it is only about what they are advertising. It also helps you with search engine optimization and getting ranked in the search engines. I found the more topics I wrote about on my personal blog, the fewer people I found who shared my exact interests. I had plenty of people who were interested in one of the things I was writing about, but very few who were interested in the ten things I was writing about on my site. And so, it kind of made sense. Also there were a few people who complained when I split it up into a number of blogs, but the majority went, Great at last. Q. When you go from no ads to some ads in your blog, what should you do as far as alerting your readership that that s going on, so that they don t take umbrage at it How do you avoid outraging your readership if you decide to monetize your blog A. I have done a couple of things. On my blog, I announced it and explained that I needed to do it to support the ongoing work of that blog, and people responded quite well to that. On another blog, I just did it and didn t announce it, and had no comments. I think it probably depends on your audience how cynical, how tech-savvy they are, how politically minded. It probably depends a little bit on your readership and you know whether there is a possibility of a backlash from doing it. I wouldn t do anything in a big way all of a sudden. I would want to increase it slowly. Another way is to do it when you do a design change of your blog, so you are making changes anyway. People are excited about the changes, and there is also an ad in that change, and so that might be a good time to do it as well.
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