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CHAPTER 12 MONETIZING YOUR BLOG FOR FUN AND PROFIT
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Q. What are the three mistakes that people often make that you ve seen when it comes to monetizing or trying to monetize their blog A. Irrelevant ads. I see a lot of people putting up ads for iPods on their political blogs or their religious blogs. I don t see why anyone would click on those ads. I m sure people are interested in iPods or plasma televisions, but the chances of someone clicking on that ad are pretty low. If you have a religious blog, put up some books that relate to your topic. If you have a political blog, try to find some books or a newspaper or something like that that might relate to your topic relevancy. Again, the position of your ads. I don t know why people think the bottom of page is the best spot for their ad. Sure sometimes people do scroll down that far, but if you have a choice between the bottom and the top, put it up on top. And probably the other one would be just the design. I think the blending of ads is what people are using quite successfully. It has been proven that blended ads work better. These days, people are moving to integrated ads, so they are actually starting to integrate the ads into the design of the site using borders and using pictures. It is hard to describe what they are doing, but they are putting borders around their AdSense ads and making them blend and integrate right into the design of their site, which is something that I ve started seeing Google accepting more and more. You have to be a bit careful about it. They have got some rules about what you can and can t do with the ads. That s what we will see over the next six months or so is people integrating their ads a little bit more. Q. What do you see as the future of blogging A. I think what we are seeing at the moment is some interesting experimentation around blogging with media with video, audio more of a multimedia-type experience. There have been a few reasonably highprofile bloggers who are moving into that space. So that would be interesting to watch. The increase of people coming to blog networks. I know at b5, we have just been inundated with people wanting to join the network. I guess that is part of the realization that it is a cluttered space now. There are something like 15 million blogs out there, so how do you raise yourself up above that in terms of finding traffic One of the things people are doing increasingly is clustering together to support one another in that. That s happening in formal ways, but also as well in informal ways such as a blog network. I suspect we will see more and more of that type of people banding together in collectives and networks to work with one another. I guess also there are lots of possibilities, once you do that, to repackage that content in an interesting way in matching that content up as well. And I think we will see people doing that more and more over the next probably 12 to 18 months. Q. I see. OK, I think that does it for me. Thank you so much. A. No problem.
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CHAPTER 12 MONETIZING YOUR BLOG FOR FUN AND PROFIT
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The next major zone of monetization for blogs is affiliate networks. The basics of affiliate networks for blogs are simple. Find a network that you like and sign up. Pick the products the network sells that you want to embed in your blog. Collect commissions when and if your readers become their buyers. Amazon Associates is an affiliate network. As more and more companies realize that the Internet abounds with amateur salespeople, that the Internet can automate the entire process (post, measure, and pay affiliates), and that paying anywhere from 10 percent to 70 percent commission on a sale is more efficient than shoveling money down the mainstream media advertising rathole, expect to see more affiliate networks and more kinds of goods and services enter this channel. Beyond the basics, you re going to need to either plan to spend considerable time shopping for the right affiliated products to carry or let the network decide what s going on your site. Before we have a quick look at three leading affiliate networks, here are a few pointers to keep in mind: Relevance is the key. Let s say that you have a blog where you review Windows desktop software for small business. Setting up shop as an affiliate with Digital River s oneNetwork a network for software products makes sense. That s the first level of relevance. Let s also say you happen to have switched to Webroot Spy Sweeper a popular Windows anti-spyware program and you want to blog about your experience. It just so happens that Webroot is a member of Digital River s oneNetwork, and if that company accepts your site, it is prepared to pay you up to 50 percent of each sale initiated from your blog. Too much is too much. As with all forms of advertising, adding too many affiliate network product links will erode your credibility with your readers. As with every form of media mainstream or Internet you need to find the right balance between content and advertising. Beware of make-money-now networks. For every reputable, legitimate, trustworthy, and professional affiliate network out there, you ll find at least ten networks that are somewhere between shady and outright criminal. Do your due diligence! At the very least, Google any affiliate network (both for websites and blog search results) before signing up.
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