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CHAPTER 4 WHAT DO GOOD BLOGS SHARE
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Q. So it s not for someone else to give you your Journalist License, but whether you act like a journalist that makes you a journalist A. What makes a journalist a journalist is whether you are gathering news for dissemination to the public. It shouldn t be the medium you use.
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The second leg your credibility as a blogger stands on is remembering why you are blogging in the first place: to communicate with your community of readers. While writing blogs does not and should not sound like your local newspaper or television news show, you need to show respect for your readers by writing in a way that makes it as easy as possible for them to understand what you are saying. After spending 30 years writing as a reporter, software designer, and a businessman, I m still amazed when I encounter people who say, Oh, I can t write well! or I was never any good at writing. Bull! Writing is a whole lot more like talking than it is like singing, and you don t need to have the gifts of Celine Dion or Frank Sinatra to be able to write well. In fact, writing is sometimes even easier than talking, because you can edit what you write something usually impossible to do when you re talking. In fact, when you re writing for your blog s readers, you get the best of both worlds: You can say whatever you want, however you want, and you have the opportunity to look over your posts to clean them up, straighten them out, and punch them up.5 Here are a few practical rules of thumb to keep in mind when writing for your readers: Spell-check, grammar-check, and read your posts before publishing. Nothing turns off a reader faster than too many spelling mistakes and punctuation mistakes. Nearly every blogging service has a spell-checker built into it, as does Mozilla Firefox 2.0 and later. And if all else fails, you can always copy and paste your post into your word processor and spell-check there. Unfortunately, no one has written a brain-checker yet, so besides spellchecking, you need to read and sometimes reread what you write. A dropped word here, the wrong word there, and similar errors can completely mess up what might have been a great post. Write the way you speak. Your writing shouldn t sound like a college professor unless you happen to be a college professor. If what you write in your blog doesn t sound like you, it s not. Write first, then edit. It s amazing how much you can mess yourself up if you worry about what you are writing instead of just writing it. First, get the words out, get your meaning across, and get your thoughts on the screen. Then, and only then, swap your jaunty writer s cap for your nitpicky editor s cap and edit. No amount of second-guessing and nitpicking yourself is going to make your writing good if you don t first get some writing done.
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5. If you re looking for a quick way to improve your blog postings, and don t have a lot of time to spare, pick up just two great, short books on writing. Random House Webster s Handy Grammar, Usage, and Punctuation, Second Edition (Random House, 2003) is especially good for sorting out commonly confused words like among/between and amount/number. The Elements of Style, Fourth Edition, by William Strunk Jr. and E.B. White (Allyn & Bacon/Longman, 2000) has been making writers out of scribblers for 70 years. It is the writing book.
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