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CHAPTER 4 WHAT DO GOOD BLOGS SHARE
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Good writing comes from rewriting. After you ve written your first draft even if it s a one-sentence post take a second look at what you ve written. Is it clear Are you getting your meaning across Is what you are trying to say there, but all tied up in too many words and twisty punctuation Don t hesitate to show some respect for your time and your readers by rewriting what needs to be rewritten. Short is good, especially when writing blogs. Cut the fluff, get to the point, and remember that your readers have other things to do.
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On one level, blogging is all about clicking. Say you read a post about a free and easy way to stick images on the Internet so you can use them in your blog. Where s the link 6 You hear a biased news story that leaves you steaming mad. How do your readers email that television or radio station, and better yet, read, hear, or see the story themselves If a post you publish on your blog doesn t have a link, there had better be a very good and self-evident reason. Blogging, like the Internet, is all about the linkages. In fact, if you take a look through the 100 most read blogs (according to Technorati), it s clear that links are good and more links are better. On another level, blogging is like reporting, and for every news story relying on unnamed sources, there are a few hundred thousand articles that spell out exactly who said what, where, and when. This is for good reason: That one unnamed source s story is cashing out all the credibility built up with readers or viewers by all those named sources stories. Whether you re blogging about someone or something, or you re writing about what you think, feel, or want to say, making it clear which ideas and words belong to whom is a hallmark of a good, believable blog.
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Get the Mechanics Right
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Whether you go with TypePad, Windows Live Spaces, Blogger, Vox, or any other way to blog, there are some mechanics you need to get right. Fortunately, nearly all blog publishing hosts and software packages make doing the right thing easy, but it never hurts to follow the lead of successful people. Good blogs, or at least blogs a lot of people read and follow, nearly always cover the same four bases: let people comment, trackbacks are important, no tolerance for spam, and enable RSS for your readers sake.
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Letting People Comment
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The one single thing that sets blogs apart from mere websites is comments. Comments make it possible to converse with and include your readers in what you have to say. Sometimes, comments are more interesting and entertaining than the original posts.
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6. The link for this image hosting service is TinyPic Free Image Hosting (http://tinypic.com), by way of Steve Rubel s excellent blog, Micro Persuasion (www.micropersuasion.com).
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CHAPTER 4 WHAT DO GOOD BLOGS SHARE
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Again, if you look at the most popular blogs whether they are blogs about politics, products, people, or what have you you ll find very, very few that don t allow people to comment on their posts. For instance, take the popular http://BigPictureSmallOffice.com blog about office politics by a nameless senior vice president at an undisclosed company. Right after the list of recent posts is the list of recent comments, as shown in Figure 4-3.
Figure 4-3. Comments count Whether you highlight comments, show them right after each post, or just have a link to them at the end of each post (as in Figure 4-4) is between you and your blogging software.
CHAPTER 4 WHAT DO GOOD BLOGS SHARE
Figure 4-4. LM Harmon at www.lmharmon.com
Turning on Trackbacks
The flip side of comments is trackbacks. Say you read a post you think is really hot and something your readers would or should know about. Many blogs have a trackback URL, which, if you copy and paste into your posting editor, will handle the plumbing so your post gets a mention at the post you re blogging about.
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