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p to now, this book has been all about text, text, and more text. But the Internet-fueled revolution in publishing is not just about text. It s also about audio and video, and the ability for your words to reach millions of people for next to no cost. Welcome to podcasting! Podcasting is to traditional broadcasting what blogging is to traditional newspapers. The rules of the game just got a big fat set of exceptions, and people are doing what they aren t supposed to be doing: recording and broadcasting completely outside the nicely ordered world of radio and television conglomerates, bureaucratic rules, and the primacy of advertising. Of course, these recordings, or podcasts, tend to be anything but broad. Looking for a passionate interview on the superiority of one breed of dog over another You got it. Want to know more about hand bells That s here, too. Want to listen to an organic master gardener on how to be clothed, healed, fed, and soothed by plants Tune right in. Need a new fix of mountain biking fun and mayhem Look no further. In this chapter, we re going to cover the ins and outs of audio podcasting, and the whys and wherefores as well. And even if you ve never been bitten by the radio bug, never hankered to interview someone you think is interesting, read on. As we all move further into the world of media everywhere, podcasts are a great channel for information, entertainment, and new things you can use.
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The Big (Audio) Picture
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If you thought blogs were fresh, new, and up-and-coming, podcasts almost make them look like yesterday s news. Seriously, the things running around the Internet called podcasts were really only named in September 2004, when Dave Slusher asked on his Evil Genius Chronicles blog if anyone knew about Podcast.net and wondered if audioblogs were about to get popularized as podcasts. They were. We ll talk about Podcast.net and other podcast directories in a moment, but first we need to attend to an anti-marketing message of some import:
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CHAPTER 11 ADDING PODCASTING TO YOUR BLOG
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Note As much as Apple Computer might wish otherwise, in no way, shape, or form do you need an Apple
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iPod or any other MP3 player to listen to podcasts. And, what s more, as with most things on PCs, podcasts can be created, edited, and heard on Microsoft Windows desktop PCs, laptops, and other mobile devices just fine. And before the Linux community starts sticking pins in voodoo dolls of me, you can absolutely, positively create/listen to podcasts on that operating system as well. As the saying goes, it s all good.
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In a lot of ways, what happened in 2005 to geek-produced audioblogs when they became podcasts was the same as what happened to geek-produced weblogs when they became blogs: Power to the People, rapid adoption, rampant commercialization, and a whole lot of people (perhaps like you) wondering what all the racket was about. A podcast is nothing more than a computer file in the MPEG-1 Audio Layer 3 format, the same way a blog is nothing more than a web page. It s all about how people get, discover, and use those files that make a blog a blog and a podcast a podcast: Just like blogs, you can subscribe to podcasts via RSS and get the content you want delivered to your computer automatically. Just like blogs, podcasts are more about passion, enthusiasm, and shared interests, and less about professional standards required by mainstream media. Just like blogs, anyone can start podcasting for next to nothing. Almost like blogs, you can find podcasts you want to hear, but it s not quite as easy. This last point it s harder to find a podcast you want to hear than it is to find a blog or web page you want to read is podcasting s weakness. And while numerous search engine companies are working on this, there s no single Google out there when it comes to finding podcasts, not even Google. Now that you know what a podcast is in theory, it s time to take a break from reading and listen to one so that you really get what a podcast is. So make a note of this URL: http:// podcast.net. That s the Podcast Directory, shown in Figure 11-1, with a wide variety of podcasts. Go indulge yourself, pick out something interesting, click the green Play button, let your web browser sort out how to play it, and audition yourself a podcast.
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