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Accessory Overview
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You ve read the iPhone programming books, downloaded the free iPhone software development kit (SDK) from Apple, compiled and executed the sample programs, and maybe even developed a few programs of your own. You may have upgraded to an iPhone developer so you can run your apps on a real iPhone in order to show your friends. Many of you might have developed an app for the iTunes/App store and are waiting to rake in the big bucks. Then you read the bad news, fifty thousand apps in the app store. A couple months later seventy-five thousand then, eighty-five thousand, one hundred thousand, and it keeps going up. Your unique little app that nobody could have possibly thought of has a couple dozen competitors. Great news for Apple, but what about you Your app is now down on the fourth or fifth page in the list the ones that nobody ever looks at. You re in the noise! How do you get out of the noise and make your app something unique, something that everyone wants to have
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Being Different
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The key to establishing dominance with your iPhone application, even though it might be short-lived, centers on being unique. Your app needs to be different from the rest of the pack. You want to stand out. Imagine being the first person to come out with a meet-up application or developing the first flight simulator app for the iPhone. You could charge whatever you want (within reason). We ve all heard the rags-to-riches stories. Steve Demeter, developer of Trism, made $250,000 profit in two months. Bart Decrem, CEO of Tapulous and developer of Tap Tap Revenge, has seen millions of downloads. Unfortunately, and no one is saying this out loud, but, for the vast majority of us, those days are long gone. Or are they At the Apple Developer s Conference in 2009, Apple made an announcement almost as significant as the iPhone itself. Apple was opening up the hardware interface to the iPhone for developers to create new accessories of their own. And with that
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CHAPTER 1: Accessory Overview
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announcement, we have all been given the chance again to be there at the start of something, possibly the start of something big.
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Accessories
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What is meant by accessory For the purposes of this book, an accessory is defined as any external hardware device that connects to the iPhone via the dock connector at the bottom of the phone or via a Bluetooth wireless signal. In this book, to avoid confusing the reader, I will focus only on accessories that are physically connected to the iPhone by attaching at the 30-pin dock connector. I know what you re thinking. The iPhone is a portable, self-contained device which got us away from all the cables associated with keyboards, mice, game controllers, tablets, and the like. Why would you want to bring all that junk back onto your desk The answer is simple. Functionality. Adding an accessory to the iPhone adds functionality. The addition of functionality increases the usefulness of the iPhone and makes it more valuable. Many people who thought the iPhone was just a fancy phone, music player, and/or gaming device now see a real value to the device.
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Uses of Accessories
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Take, for example, a jewelry designer who sells her products at weekend craft fairs. She probably takes cash or checks, but the cost of accepting credit cards seems out of her reach. Sitting in a tent, far away from an Internet connection or maybe even power, she simply can t afford the typical $1000 cost of a wireless Point of Sale (PoS) terminal. But pop a small credit card reader onto her iPhone and she has instant connectivity via the phone network to her merchant services account and the online database of her products. The instant connectivity to her merchant services account lets her know that she won t be dealing with bounced checks and that she will be getting paid. Point of Sale and small business applications provide an easy target for iPhone accessories, and the benefits are not only confined to small off-site businesses. Imagine a restaurant where your server can swipe and process your card right at your table. Your card never leaves your sight freeing you to no longer worry about someone making a copy of your card and leading to possible identity theft. See Table 1 1 for other potential applications.
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