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The company doesn t want to invest all of its money in a massive e-commerce site, only to find that people actually prefer mail order after all! Or it might find that, after Phase I, the site does exactly what it wants, and there s no point in expanding it further. Either way, I hope that offering a lower initial cost gives my bid the edge. (It might also mean I can get away with a higher total price.) Because this company is already a mail-order business, it probably already has a merchant account and can process credit cards. Therefore, moving on to Phase III as soon as possible would be best for this company so it can benefit from the preferential cardprocessing rates.
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Summary
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In this chapter, we ve seen some of the principles of e-commerce in the real, hostile world where it s important to focus on short-term revenue and keeping risks down. We ve looked at the three basic reasons an e-commerce site can make money: Acquiring more customers Making customers spend more Reducing the costs of fulfilling orders We ve applied those principles to a three-phase plan that provides a deliverable, usable site at each stage and continues to expand throughout the book. At this point, you ve presented your plan to the owners of the hat shop. In the next chapter, you ll put on your programming hat and start to design and build the web site (assuming you get the contract, of course).
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CHAPTER
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Laying Out the Foundations
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ow that you ve convinced the client that you can create a cool web site to complement his or her activity, it s time to stop celebrating and start thinking about how to put into practice all the promises you ve made. As usual, when you lay down on paper the technical requirements you must meet, everything starts to seem a bit more complicated than initially anticipated.
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Note Be warned that this and the next are dense chapters, and you may found them pretty challenging if
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you don t have much experience with PHP or PostgreSQL. Books such as Beginning PHP and PostgreSQL 8: From Novice to Professional (Apress, 2006) do a good job at preparing you to build your first e-commerce web site. We strongly recommend that you consistently follow an efficient project-management methodology to maximize the chances of the project s success, on budget and on time. Most project-management theories imply that you and your client have signed an initial requirements/specifications document containing the details of the project you re about to create. You can use this document as a guide while creating the solution; it also allows you to charge extra in case the client brings new requirements or requests changes after development has started. See Appendix B for more details.
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To ensure this project s success, you need to come up with a smart way to implement what you have signed the contract for. You want to develop the project smoothly and quickly, but the ultimate goal is to make sure the client is satisfied with your work. Consequently, you should aim to provide your site s increasing number of visitors with a positive web experience by creating a pleasant, functional, and responsive web site. The requirements are high, but this is normal for an e-commerce site today. To maximize the chances of success, we ll analyze and anticipate as many of the technical requirements as possible, and implement solutions in a way that supports changes and additions with minimal effort. This chapter lays down the foundations for the future HatShop web site. We will talk about the technologies and tools you ll use, and even more importantly, how you ll use them. Your goals for this chapter are to Analyze the project from a technical point of view Analyze and choose an architecture for your application
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