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CHAPTER 2 CREATING A BUSINESS PLAN
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Adding Captions to Charts
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As with tables, you may want to add a caption to your chart. The caption helps you identify the table when you refer to it in your business plan. To insert a caption, select the chart. Click Insert Reference Caption. In the Label box, select the type of label, as shown in Figure 2-46. Then specify the position of the label. Enter the caption text in the box labeled Caption. Finally, click OK.
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Figure 2-46. The Caption dialog box
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Word inserts the caption as a field. The numbering updates automatically if you add more captions or rearrange captioned objects.
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Working with Headers and Footers
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You should add a header and/or footer to your business plan. While you can use these sections to list important information, use them sparingly. You should include page numbers in the footer to ensure that the business plan can be reordered easily should someone separate the pages. You should not number the cover page. However, if the table of contents runs over one page, you may want to number it. To number the table of contents, place your cursor at the top of the first page. Click View Header and Footer. Click the Page Setup button on the Header and Footer toolbar. Use the controls to specify the distance from the edge of the paper (see Figure 2-47). In the Preview section, select This point forward. Click OK. Scroll down and click within the footer box. On the Formatting toolbar, click the Right Alignment button. Then on the Header and Footer toolbar, click the Insert Page Number button. Click the Format Page Number button. In the Page Number Format dialog box, shown in Figure 2-48, select the number format. For a table of contents, use lowercase Roman numerals. Under Page numbering, select Start at and use the controls to select i. Click OK.
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CHAPTER 2 CREATING A BUSINESS PLAN
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Figure 2-47. The Page Setup dialog box
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Figure 2-48. The Page Number Format dialog box
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To add page number to the remainder of the business plan, place your cursor at the top of the first page. Click View Header and Footer. Click the Page Setup button on the Header and Footer toolbar. Use the controls to specify the distance from the edge of the paper. In the Preview section, select This point forward. Click OK.
CHAPTER 2 CREATING A BUSINESS PLAN
Scroll down and click within the footer box. On the Formatting toolbar, click the Right Alignment button. Then on the Header and Footer toolbar, click the Insert Page Number button. Click the Format Page Number button. In the Page Number Format box, select the number format. You should select standard numbering. Under Page numbering, select Start at and use the controls to select the appropriate page number. Click OK. The process for adding headers is the same as for footers.
Creating Marketing Brochures and Newsletters
t first glance, marketing brochures and newsletters seem like very different types of documents. However, both include identical elements, such as pictures, columns, and borders. The steps for formatting brochures and newsletters are similar, even though the results will look very different. With brochures and newsletters, you should start by creating a basic document. Add as much of the document text and as many of the formatting styles as you can. However, formatting a brochure or newsletter will require much more advanced features. You may find that you need to go back and tweak some of your earlier work. This is to be expected with intricately formatted documents. You ll find a sample marketing brochure with the downloads for this book at the Apress web site (http://www.apress.com).
Specifying Page Setup
After entering the body text, you are ready to specify the page setup for the entire document. You may decide later to alter the page setup in specific parts of your newsletter or brochure. Or you may already know that the page setup will differ in certain areas. This is okay. For now, you are setting the predominant page layout for your document. Access the Page Setup dialog box by clicking File Page Setup. Click the Margins tab to open the settings for the margins, as shown in Figure 3-1. The default settings for the Normal.dot template are 1 inch at the top and bottom of the page and 1.25 inches at either side of the page. You can enter new margin sizes if you wish. You may also want to change the page orientation. In most documents, the vertical edge of the page is longer than the horizontal edge. This is portrait orientation. But in some situations, you want the horizontal edge to be longer. This is called landscape orientation.
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