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Google, the web search company, has a fantastic free service for web site tracking. Called Google Analytics, the service provides almost every type of statistical site analysis in a user-friendly graphic display (see Figure 9-3). The reporting page is dynamic, so you can easily change the date range examined or even compare two periods of time for differences or patterns. Since Google Analytics is run on Google s servers, all processing of the logs is handled without any performance loss on your web server. Also, since the reporting environment is web-based, it can be accessed from anywhere.
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CHAPTER 9 s SITE STATISTICS
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Figure 9-3. Google Analytics displays graphic analysis of site information on the Dashboard display. The reports include everything from page hits to search engine terms used to find your site. All of this information is generated by including a small script that is under a dozen lines on the bottom of your web page.
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When you sign up with Google Analytics, you are given a user account from which you can manage as many sites as you like. Each site is provided with specific scripting code that is placed just before the final </body> tag. The Google code looks something like this:
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<script src="http://www.google-analytics.com/urchin.js" type="text/javascript"> </script> <script type="text/javascript"> uacct = "UA-xxx-xxx"; urchinTracker(); </script>
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This code must appear on every page of the web site. For Joomla users, implementing Google Analytics is extremely easy since all access occurs through the same index.php file of the current template. To add the code to a Joomla template, you can simply open the Template Manager in the Administrator interface, select the desired template, and click the Edit HTML button. The code to the template will be displayed. Scroll down to the closing tag for the document body and paste the custom code that was generated for your web site there. All pages that are rendered using that template will automatically be logged into the Google service.
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s Note Google Analytics obtains information by executing JavaScript code on the visitor s browser. That
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means that browsers that don t have JavaScript capabilities (including many cell phone browsers), browsers with JavaScript deactivated, and machines with ad-blocking software (such as Adblock) will be invisible to the Google Analytics engine. It is therefore advisable that you perform a log analysis periodically with one of the standalone tools. Comparing the Google Analytics reports with independent reports will give you a measure of how accurately Google Analytics portrays your site traffic.
Instead of modifying a template, you can download a Joomla module called the Google Analytics Tracking Module. It is available at the Estime (www.estime.fi/en/ reading-room) web site. It will place the Google script code at the proper location without requiring you to modify the template. When the code is placed on your site, you can log back into the service and click the Check Status button. The system will access your site and attempt to confirm that the scripting code is in place. Don t worry if you attempt to check the status and it fails in the first few minutes. There seems to be a caching mechanism so that code placed on the page is not immediately seen by the checking routine. Wait a half hour and try checking again. Once the Google Analytics service is active on your web site, you need only wait a few days for a baseline of data to be established. The longer you run your web site, the more accurate the reporting will be, and you will be able to look at trends over time and modify the site content to cater to your intended audience.
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