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Making Headlines Beyond Bullet Points
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Can I Really Change the World with a PowerPoint Presentation 1 The Perfect PowerPoint Storm Stepping onto the Media Stage A Singular Story The Heart of the Problem Distilling the Essence Mixing Mediums Fade to Gray Stark Choices Winds of Change The Power of BBP in Your Hands 2 5 8 12 15 18 20 21 22 23
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Three Bedrock Tools of PowerPoint Trick 1: Use Slide Sorter View to Manage the Volume In Search of Research Reality Research Reality 1: You Have to Respect the Limits of Working Memory BBP Respects the Limits of Working Memory The Old Way Ignores the Limits of Working Memory
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Contents
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Trick 2: Use Notes Page View to Sync Pictures and Narration Research Reality 2: You Have to Address the Two Channels BBP Addresses the Two Channels The Old Way Addresses Only One Channel Trick 3: Use Normal View to Guide the Eye and Ear Research Reality 3: You Have to Guide Attention BBP Guides Attention The Old Way Does Not Guide Attention A Well-Trained Tool
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Getting Started with BBP
What Does the Road Ahead Look Like Sewing Up Understanding with BBP The Heart and Brain of BBP: The Story Template The Built-In Story Structure Theory Becomes Practical Step 1: Choose a Story Thread and a Pattern to Follow Step 2: Pull Through What s Most Important First Step 3: Guide the Visual and Verbal Strands with Your Storyboard Sketching the First Five Slides Sketching the Rest of the Slides Applying Custom Layouts Adding Graphics to the First Five Slides Adding Graphics to the Rest of the Slides Stepping into the Screen Presenting in Multiple Views Presenting with a Tablet PC Presenting Online Documenting the Experience Getting Started with the BBP Story Template Writing Headlines Using Three Ground Rules Rule 1: Write Concise, Complete Sentences with a Subject and a Verb in Active Voice Rule 2: Be Clear, Direct, Speci c, and Conversational Rule 3: Link Your Ideas Across Cells
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Contents
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Planning Your First Five Slides
What Will You Show, Say, and Do in the First Five Slides Starting with the Title and Byline Choosing a Story Thread Orienting the Audience with the Setting Headline Interesting the Audience with the Role Headline Engaging the Audience with the Point A Headline Motivating the Audience with the Point B Headline Creating Dramatic Tension Between the Point A and Point B Headlines Focusing the Audience with the Call to Action Headline Choosing a Pattern to Follow Closing the Curtain on Act I Reviewing the Five Headlines Appealing to Your Audience s Emotions Focusing Your Ideas 10 Tips for Enhancing Act I
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Planning the Rest of Your Slides
The Problems of Sequence and Priority Three Columns of Clarity Threading the Eye of the Needle Using a Hierarchy Prioritizing Your Slides Justifying the Call to Action Headline with the Key Point Headlines Clarifying Each Key Point Headline with Its Explanation Headlines Backing Up Each Explanation Headline with Its Detail Headlines Fleshing Out the Rest of Act II Pulling Through What s Most Important First Lowering the Curtain on Your Story Template 10 Tips for Enhancing Your Story Template
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Contents
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Setting Up Your Storyboard and Narration
What Will You Show, Say, and Do During Every Slide Preparing the Storyboard Reformatting Your Story Template Manually Using the BBP Storyboard Formatter Practicing Scaling to Time Editing Your Headlines If Needed Reviewing the Storyboard Planning for the Verbal Channel by Writing Down What You ll Say Planning for the Visual Channel by Sketching Your Storyboard Storyboarding Using Three Ground Rules Rule 1: Be Visually Concise, Clear, Direct, and Speci c Rule 2: In Act II, Sketch Consistency Within Columns and Variety Across Columns Rule 3: Sketch Outside the Screen Too 10 Tips for Enhancing Your Storyboard
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