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The Heart of the Problem
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Mark clicked the remote control to advance to the next slide, showing an image of a headquarters building, similar to Figure 1-8, as he said, The evidence is going to lead you to one place the front steps of one of the largest pharmaceutical companies in the world. Mark explained that he would show a great deal of evidence from many sources that all proved that the company s drug was a cause of Bob s heart attack. But then he added, There are lots of different ways it can be painted, and jurors would have to eventually weigh the evidence against everything else that they would hear.
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FIGURE 1-8 Next Mark showed a photo of the headquarters building of the pharmaceutical company similar to this and told jurors that the evidence in the case would lead to the company s doorstep.
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Mark clicked the remote button to show the next slide, a photograph of a gavel and ag, similar to Figure 1-9, as he said, You re going to hear all of this evidence because...your job to do is to get us to justice...Nobody else has this power. A judge can t do it...Politicians can t do it. Nobody else can do it. This is where you can make a difference in the world. The image of the gavel along with Mark s narration reinforced the problem the jurors faced: they will see the evidence against the company, but now they will have to sort through it and bring the situation to justice. You ll learn how to create dramatic tension in your presentations in 3, when you plan the two speci c slides that present your audience with an unresolved problem that your presentation will help them to solve.
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FIGURE 1-9 With a gavel and flag displayed on screen, Mark explained that the jurors could bring the situation to justice.
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Next, as Mark began to click through a sequence of images similar to those shown in Figure 1-10, he said, How are you going to do it My suggestion to you is, again, you ve got to follow the evidence. This statement and the images Mark displayed clearly de ned the story thread that would pull the entire presentation forward and focus every piece of information to come. You ll learn more about story threads and how to choose one for your next presentation in s 3 and 4.
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FIGURE 1-10 All the jurors needed to do was follow the familiar formula of a murder-mystery story
structure: motive + means = death.
Here Mark used a motif a recurring visual or verbal theme in the form of a murder mystery to make the story coherent and memorable. First of all, I m going to show you a motive. The word motive appeared on the screen (top) along with a picture of a stack of money. I m going to show you the means, he said, as the word means and an image of pills similar to this one appeared on the screen (middle). I m going to show you the death, he said, as the word death and the familiar outline of Bob appeared next to Carol on the screen (bottom). With these slides, Mark asked the jurors to follow the simple formula that underlies every murder-mystery story: motive + means = death. Even jurors who don t watch TV would
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know this familiar structure from books, board games, or stories in the news. Earlier, Mark hinted at a murder-mystery motif with the black outline and again with the CSI reference, and now at the most important part of the presentation, he fully established the murder-mystery motif as the structure for the entire presentation to come. You ll learn more about how you nd your story thread and integrate verbal and visual motifs into your own presentation starting in 4.
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