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When Mark clicked his remote and displayed a slide similar to the one shown in Figure 1-11, he accomplished something dramatically simple yet powerfully effective. This single slide distills the essence of the entire story into a single image you ll create a similar slide in s 7 and 8. Although the slide appears simple, it is was extremely sophisticated in its effect because it reduced a very complex case into something very easy to understand and follow.
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FIGURE 1-11 This summary slide visually distills the entire case into a single image. The horizontal bars
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above and below the icons are red to indicate that this slide stands out as the most important in the presentation.
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As he was in the planning stage of his presentation, Mark faced a vast amount of information that he could have potentially presented to his audience, as you certainly do in your own presentations. For Mark, it would be tough to explain the complex science behind how the drug worked, how it was developed, and how it was reviewed and studied. It would be confusing to recount the details of every event, every person involved, and
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the sequence in which the case unfolded. It would be daunting to select the most important evidence to explain the case from more than 3 million documents and countless hours of videotaped depositions from witnesses. On top of the vast amount of information to choose from, Mark faced the constraints of a limited amount of time to communicate to his audience, as you do in your presentations. In no more than 2 hours, he had to present the jurors with an overview of the case, educate them about key concepts, and equip them with a framework to understand the six weeks of testimony to come. And he had to do all this while keeping jurors interested and engaged. Just as you ll do in 5, Mark solved the problem of potentially overwhelming his audience by distilling his presentation into three roughly equal parts that he would spend equal amounts of time explaining. With his three key points identi ed, and using the murder-mystery motif as a familiar structure, Mark verbally and visually introduced the enormously complex case to jurors as being as easy as 1-2-3 to understand, using this summary slide as he spoke. Next Mark clicked the remote to show the slides containing his key points, similar to the images shown in Figure 1-12, as he introduced each of the three sections of the presentation. Instead of overwhelming jurors with 3 million documents, Mark now guided them along what appeared to be a very simple story as he introduced the three most important parts of the case, which he then explained in more detail as his presentation moved forward. Now the jurors could relax as they listened and watched the story unfold. In any presentation, the audience can t possibly remember all the information they see and hear, but it helps if you give them graphical cues to the presentation s organization and the slides relative importance. The look of these three slides was based on the style of the earlier summary slide, carrying forward the story visually to complement Mark s verbal explanation. The simple split-screen layout of the slides, the use of the striking red color, and the consistent graphical style ensured that when these slides appeared, they would stand out as the most important among all of the other slides. You ll learn more about how to apply these techniques when you sketch your own storyboard in 7.
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FIGURE 1-12 As he introduced each of the three sections of the opening statement, Mark displayed slides that carried forward the theme from the earlier summary slide, including the red backgrounds on the left half of each slide.
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