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Reviewing the Act I Slides for The Analysis
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Following your story template and storyboard sketches as usual, set up your Act I layouts and apply them to your slides, and then add graphics. The example in Figure 9-19 features a split-screen layout, except this variation is horizontal, with a graphic at the top and a related photograph from iStockphoto below. The headlines from Act I of the story template are hidden in these slides to let the visual power of the graphics tell the story along with the narration. The Setting slide (upper left), uses a declining sales chart created from your client s data at the top and a photo of a cash register receipt below to illustrate the hidden headline Your sales dried up last year in your most lucrative mar-
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Reviewing a Range of BBP Examples
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ket segment. The Role slide (upper right), uses a photo of a spreadsheet below but now shows an oil well above to illustrate You asked us to drill into the numbers and analyze the situation. The Point A slide (lower left) uses the same oil well along with a no sale photograph to illustrate You have tapped out your existing revenue base. And the Point B slide (lower right) uses the same oil well with an arrow pointing upward from a cash register drawer to illustrate You need a strategy to get pro ts owing again.
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FIGURE 9-19 The Setting, Role, Point A, and Point B slides of The Analysis presentation.
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The consistent horizontal split-screen layout across the slides creates an interesting dynamic as the changing photos carry through the meaning of the hidden headlines, which you will explain verbally. To set up the custom layout for these slides, add a Picture placeholder to ll the bottom half of the screen, as shown in Figure 9-20, and then change the font color of the headlines to white to make them appear invisible against the white background. As described in 8, after you create a custom layout using a Picture placeholder and apply the layout to your slides, you simply right-click the placeholder and choose Paste on the shortcut menu to automatically crop and size the photo to t; alternatively, you can click the picture icon to insert a graphic from somewhere on your computer. If you re good at creating custom layouts, share them with others to make their jobs easier if you have used a Picture placeholder (not a Content placeholder) on the custom
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Presenting Results with The Analysis
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layout, all they do is click and add the photo without having to worry about designing layouts, cropping, and sizing.
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FIGURE 9-20 Horizontal split-screen custom layout for the Act I slides.
Reviewing the Call to Action and Key Point Slides for The Analysis
The horizontal photographic layout works so well in Act I that you can apply a similar layout to the Call to Action and Key Point slides as well, except this time divide the slide into thirds horizontally and leave the headlines visible in this version. The Call to Action slide shown on the upper left in Figure 9-21 features a photo of customers, except now there are three new oil well graphics to illustrate the headline Tap into three undiscovered wells of revenue by reaching your customers in new ways. (The headline was shorted to t the 2-line limit of the slides.) The rst Key Point slide (upper right) features a single oil well with a photograph of cars on a highway to illustrate the rst well of revenue explained in the headline as Reach suburban commuters and increase share 22%. The second Key Point slide (lower left) features a second oil well with a photo of city traf c to illustrate the headline Reach city travelers and increase share another 15%, and the third Key Point slide (lower right) features a third oil well with a photo of an airplane to illustrate Reach frequent iers and increase share another 7%.
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