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Create QR in Visual Basic .NET Reviewing a Range of BBP Examples

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Reviewing a Range of BBP Examples
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FIGURE 9-31 Act I of The Pitch presentation example.
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Custom-tailoring this presentation to this speci c audience continues in the Point A headline, which de nes the client s challenge as Your current messages are not reaching your target, and in the Point B headline, which de nes the client s goal as You d like to hit the target more accurately and frequently. How does the client get from A to B The Call to Action headline provides direction in the form of the statement, Aim for three goals, and you ll hit the marks you want. As your team moves to Act II to esh out the rest of the presentation, change the Act II headings from Key Point to Bene t, from Explanation to Feature, and from Detail to Demonstration if you prefer. Now, in the Key Point (Bene t) column, write headlines that explain how aiming for three goals will help your audience hit the marks they want. By choosing to answer the question How you make this an explanatory presentation rather than a persuasive one, as explained in 5, which makes this presentation feel more like a consultative educational session than a stereotypical sales pitch. But even more important, this structure de nes and elevates the three most important bene ts as the client sees them from the context of Act I: Key Point 1 Hit better sales numbers with Service X. Key Point 2 Hit better margins with Service Y. Key Point 3 Hit better customer ratings with Service Z. Here the bene ts for the audience have been tightly integrated into the wording of the headlines to bring these bene ts to the top level of the audience s attention. You de nitely will talk about your services throughout the rest of the Act II columns, but now each of three Key Point (Bene t) slides makes it clear how any and all of the information in the presentation is important to the audience. This ensures that from the start, your audience is perfectly clear about the answer to the continuing question, What s in this for me If your service or product has more than three bene ts, you can easily make the presentation modular be creating more Key Point sections and hiding the slides that do not apply or interest any particular client.
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Putting Your Clients at the Center in The Pitch
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Researching and Adding Available Graphics for The Pitch
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Following your story template motif and storyboard sketches as usual, search for the term dartboard in iStockphoto to nd a result similar to the one shown in Figure 9-32.
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FIGURE 9-32 Search result for dartboard in iStockphoto.
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Reviewing the Act I Slides for The Pitch
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Next create and apply a custom layout for the Act I slides that leaves the headlines white so that they are hidden on the screen. On the Setting slide, include a chart tailored to your client s numbers, as shown on the upper left in Figure 9-33, showing the numbers dropping as you describe your hidden headline Your numbers have been off the mark, and add the dartboard to introduce your motif. On the Role slide (upper right), continue the line upward so that it hits the bull s eye in the center of the dartboard as you verbally explain the hidden headline You re under pressure to improve your game. On the Point A slide (lower left), add the photo of the dart and rotate it to point upward, off-target from a red bull s eye that you create using the PowerPoint drawing tools here you ll relate the hidden headline Your messages are not reaching your target. Next, on the Point B slide (lower right), rotate the dart so that it hits the middle of the bull s eye target as you explain your hidden headline You d like to hit the target more accurately and frequently.
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