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MYTH VS. TRUTH
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Myth: People learn more when I wow them with special effects and spice up my presentations with razzle-dazzle. Truth: Research shows that people learn better when extraneous information is removed from a presentation.
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2
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Teaching an Old Dog New Tricks
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Audiences might not know about the research that indicates that you need to guide their attention, but they do know what they are talking about when they frequently say conventional presentations are incoherent lists with no direction and a jumble. Instead of guiding working memory through the experience, this example slide creates unnecessary work by not quickly getting to the clear point, by not tapping into the visual channel, and by creating split attention and redundancy with the narration of a live presenter.
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THE MISALIGNED TEMPLATE
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Many organizations create a corporate PowerPoint template in an effort to ensure that every presentation created in the organization has a similar graphical style. Although these templates can ensure a similar look across presentations, if they ignore the three research realities described in this chapter, they also diminish the effectiveness of presentations of all the presenters who use them.
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In the light of these three research realities, you can see the stark contrast between BBP and the conventional approach to PowerPoint and why BBP gets dramatically better results. Now you can personally connect the dots between this research and the three views of PowerPoint by adopting a new metaphor, the eye of the needle, and by using the BBP approach to guide you through the challenges of creating powerful and effective presentations. Forget the old tricks of PowerPoint, because as you can see in this chapter, when you ignore the research realities, you use an approach that is broken, ineffective, and frustrating for audiences. Instead you can use an approach that xes the problems, is effective, and produces experiences that audiences nd engaging and meaningful. That s because you have now taught an old PowerPoint dog three new tricks, and with these new ideas in mind, you are ready to unlock the power of BBP in your own presentations as you turn now to 3.
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Getting Started with BBP
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IN THIS CHAPTER, YOU WILL:
MAK ING A LIVE presentation with Microsoft Of ce PowerPoint 2007 is complex and dif cult from a couple of perspectives. From a presenter s point of view, you have many things you want to say and show during a presentation, including your purpose, your key points, and the many thoughts, ideas, anecdotes, arguments, data, and evidence that back up your key points. You would like your audience to integrate the new information into clear understanding in long-term memory, as shown in Figure 3-1.
Learn how Beyond Bullet Points (BBP) addresses the limited capacity of your audience s working memory to process new information. See how you will use the BBP Story Template to create the foundation for your presentation that you will build upon with your narration and graphics. Prepare the BBP Story Template and review three ground rules for writing headlines.
FIGURE 3-1 The formidable challenge every presenter faces the limited capacity of working memory.
3
Getting Started with BBP
But as you saw in 2, you also know what is happening from the audience s point of view in terms of memory. Sensory memory can see and hear a potentially unlimited amount of verbal and visual information, but only for a eeting second. Long-term memory can hold a potentially unlimited amount of information from 30 seconds to up to a lifetime. Yet the capacity of working memory to handle new information, the eye of the needle, is relatively limited for the few seconds it pays attention to what you are showing and saying. That means that effectively communicating a message is not as easy as creating a PowerPoint presentation and assuming that you can deliver it through an unobstructed pipeline to the passive minds of your audience. Instead, you have to set PowerPoint myths aside and engage the three research realities you learned about in 2 nding the right amount of new information to engage the limited capacity of working memory without overloading it, engaging both the visual and the verbal channels, and guiding the working memory of your audience to help them integrate new information into their long-term memory. Some of the Beyond Bullet Points (BBP) techniques you will use to accomplish this are new, some you already know, and some are old techniques used in new ways. If you re new to PowerPoint, you won t have to unlearn old habits; instead, you ll nd here a better way to use PowerPoint from the start.
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