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Set up the story in the beginning in Act I.
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Develop the action in the middle in Act II.
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Frame the resolution at the end in Act III.
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FIGURE 3-3 The BBP story template incorporates a classical story structure.
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Sewing Up Understanding with BBP
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This three-part story structure follows natural patterns that underlie the way we think and understand. No one needs special training or technology to understand a classical story structure because it s the way humans have been communicating with one another throughout history. Stories frame the context for communication and focus attention by making information speci c and relevant to an audience. A story structure literally ties together scattered pieces of information. A story also can help you to focus your ideas, clarify your words and images, and produce an engaging experience for both you and your audiences. By reaching into the past and incorporating these fundamental ideas in your current PowerPoint story, you ll be building on a solid foundation that ensures that your presentation is focused, clear, and engaging. There is also a research basis for using a story structure. As mentioned in 2, the long-term memory of your audience already contains existing structures that can help working memory organize and integrate new information. One of the most basic structures is the three-act structure that forms the foundation for countless stories, novels, theatrical productions, lms, and television shows. When you tap into this powerful three-part organizing structure that already exists in your audience s long-term memory and apply it to the structure of the new information you present, as shown in Figure 3-4, you are well on your way to creating a clear pathway through the limited capacity of working memory.
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FIGURE 3-4 Introducing the familiar three-act structure to new information as you present it to
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working memory.
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3
Getting Started with BBP
The research principles described in 2 have been around as long as 50 years, and the idea of a story structure has been around even longer for thousands of years. These are proven ideas and techniques that work the real challenge is how to make the concepts practical as you work on your next PowerPoint presentation. To help get your job done quickly and ef ciently, the fundamentals of classical story structure and the screenwriting process have already been adapted to your PowerPoint needs and incorporated into the story template. In addition to a classical story structure, your story template also incorporates persuasive techniques that are useful for many types of presentations in different contexts. These techniques include using Aristotle s classical concept that to persuade, you must appeal to emotion, reason, and personal credibility. Even if your intent is to simply inform an audience about something, you still have to persuade them to pay attention. Why should they listen What s in it for them Act I of your story template will make sure that you persuade your audience to focus on your message, and Act II will make sure that you provide the logical reasoning they need to make a decision. You will infuse the entire presentation with personal credibility in terms of verbal clarity and conciseness and add visual credibility by matching your graphics and aesthetics with your audience.
Theory Becomes Practical
The innovation of the story template is that it brings together theory and a process into a practical tool you open up and use to structure and start every presentation. Everything you do here in the story template shapes the visuals and narration to come and sets up your ideas in a way that precon gures and aligns information to best prepare it for its passage through the working memory of your audience. The story template ensures that every presentation accomplishes what you intend understanding your audience members, tailoring your material to them, getting to the point, and establishing a priority and sequence for your ideas. You don t have to be an expert storyteller or an expert in cognitive theory; the template makes structuring your story as easy as lling in the blanks. In the cells of the story template, you ll write out a complete sentence that describes what is happening at each point in your story, similar to writing a newspaper headline. As you ll in the blanks, you will be writing the actual story that you will present. When you ve nished, you ll have a completed one-page or two-page script. This process ensures that you stay focused on your ideas and include all the elements that make up a good story. When you write your PowerPoint script using the story template, you focus on your ideas rst rather than your graphics. After you complete the template in Word 2007, you ll
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