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Writing Headlines Using Three Ground Rules
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Step 3: Guide the visual and verbal strands with your storyboard. s 6, 7, 8, and 10 walk you through setting up your storyboard and narration, sketching your storyboard, adding graphics to the storyboard, and then delivering the presentation. Although step 3 takes more time and more chapters than steps 1 and 2, the three steps are relatively equal in importance because of the role each one plays in guiding the working memory of your audience. Step 1 is critical because here you make the fundamental decisions about how to focus the presentation based on how well you know the audience and what they will hear and see. If you don t get these rst ve slides of your presentation right, the rest of the presentation will be off base. Step 2 is important because it takes time to prioritize your ideas. If you don t distill your ideas to their essence and identify your key points, there s no way to highlight the most important information to your audience. Step 3 consists of the visual and verbal expressions of your idea built on the previous two steps. If you don t match your visuals to the audience, set the verbal context for the visuals, and tie the experience together with your physical presence, the two preceding steps could fall short. Together these three steps create a powerful synergy that works together to ensure that you create a powerful and meaningful experience for your audience.
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Getting Started with the BBP Story Template
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To use the story template, copy BBP Story Template 2007.dotx from the companion CD, and save it on your local computer. Locate the BBP Story Template on your local computer, and double-click it. Because the le is a Word 2007 template, indicated by the .dotx le extension, double-clicking the le will open a new presentation based on the template s formatting. Save the new presentation, and then review the story template.
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THE BBP GROUND RULES AND CHECKLISTS
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As you follow the steps in upcoming chapters, you ll nd sets of BBP Ground Rules for writing your story template, sketching your storyboard, adding graphics, and producing the presentation experience. You ll also nd at the end of key chapters a checklist of items to make sure that you ve covered them. Refer to Appendix A on the companion CD for a complete list of the ground rules and checklists that you can print and keep handy as you work with BBP.
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Writing Headlines Using Three Ground Rules
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Because the text in your story template will ll the title area in your PowerPoint slides, your sentences will require a certain format. You achieve this format by following three important ground rules that apply to every statement in your story template.
Rule 1: Write Concise, Complete Sentences with a Subject and a Verb in Active Voice
Everything you do in your presentation from this point forward will build on the headlines you write in your story template. To effectively communicate your message consistently and clearly through your entire story, your headlines must be complete sentences with a subject and a verb. The verbs should be in active voice to keep your language dynamic and direct; the same principles, techniques, and rules that de ne good writing also de ne good headlines in your template. See Also For an excellent reference guide to writing the headlines of your story template clearly and concisely, see William Strunk Jr. and E. B. White s, The Elements of Style (Longman, 2000). Writing headlines in the form of complete sentences imposes a discipline on your ideas by forcing you to turn them into coherent thoughts and remove any ambiguity. Later, when you import your headlines into the title area of your PowerPoint slides, your audience will have no doubt about what you want to communicate because they can read it for themselves at the top of each slide. Write your headlines using sentence case, with the initial word capitalized and the rest in lowercase. When you write your headlines for Act I, constrain them to only one line that lls the width of the cell without extending to a second line. The columns in your template for Act II are narrower, so you can extend those headlines to a maximum of about two and a half lines. Constraining your headlines to these limits keeps you from being wordy and ensures that your headlines will ll a maximum of two lines when you send them to the title area of your PowerPoint slides.
If you re looking for practical examples of how to write concisely, look no further than the headlines of a newspaper. When writing a headline, an editor has limited space to communicate an idea clearly, so the language ds to be clear, direct, and engaging.
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