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Planning Your First Five Slides
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the same location, establishes a common ground, and leaves no doubt about the context for what you are about to say.
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THE SETTING HEADLINE
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The Setting headline answers the question the audience members are silently wondering: Where am I, and when is it
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When you have written the Setting headline, you have made sure that you will orient the audience by establishing the where and when of the story in the rst slide of your presentation, as shown in Figure 4-5.
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Orient the audience by establishing the where and when of the story.
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FIGURE 4-5 The headline of the Setting slide orients the audience to where they are and when it is.
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After you write a headline for the Setting slide, it s time to add some character to the presentation.
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Interesting the Audience with the Role Headline
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The headline of your second slide names the role of the main character of the story. Every story is about somebody, and that includes your PowerPoint story. The main character of your story is the person who will make a decision to do something or come to believe something by the end of the experience. According to this de nition, the main character of every non ction presentation is your audience.
Choosing a Story Thread
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Establishing your audience as the main character in your second slide makes your presentation personal to them. Because the audience members have a direct involvement and stake in the outcome, they will pay attention. Making your audience the main character also helps you to stay focused on your audience and makes sure that you tailor your presentation to their needs. Many PowerPoint presentations tend to be all about me, with little if any consideration of the audience. With this single slide, you remind your audience that this is all about you.
REMEMBER The main character of every presentation is your audience, and you are a supporting character. This is the crucial spin on crafting stories for live presentations.
The main character of a presentation could be a single person, such as a customer or client, or it could be a group, such as a committee, a team, a jury, a board, or an organization. In this presentation, the executives are the main character because they collectively will decide whether they invite you to help them. Now that you have a star for the leading role in your presentation, write a headline that acknowledges your audience s role in the setting you described. In the row labeled Role, type a headline that answers the question your audience is wondering: Who am I here in this setting In this example, enter You re looking for solutions, as shown in Figure 4-6.
FIGURE 4-6 Write your second headline of Act I to describe the audience role.
In any particular context, a person could have a number of different roles for example, the same individual could be the supervisor of one person, the peer of another person, and the subordinate of yet another person. Here you choose the speci c role your audience members play in the context of the setting you just established. The subject of this headline, you, establishes the audience, the executives, as the main character of this story. Now that the who of the story is clear, the rest of the headline can simply af rm something about the audience s situation that everyone in the room can agree on. In this case, the executives would concur that they are looking for solutions.
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Planning Your First Five Slides
THE ROLE HEADLINE
The Role headline answers the question the audience is silently wondering: Who am I here in this setting
When you have written the Role headline, you have made sure that you will interest the audience by acknowledging their role in the second slide of your presentation, as shown in Figure 4-7.
Interest the audience by acknowledging them as the main character of the story.
FIGURE 4-7 The headline of the Role slide interests the audience by making them the main character of
the story.
In the next slide headline, it s time to stir things up for the main character.
Engaging the Audience with the Point A Headline
The headline of your third slide begins the action and presents an important opportunity to quickly engage your audience. Because you should make an emotional connection within the rst few minutes of a presentation, this is the speci c slide where you make that abstract concept a reality. Stories are about how people respond to something that has changed in their environment. People like stories of how other people handle changes in circumstances and what their choices reveal about their characters. When a main character experiences a change, an imbalance is created because things are no longer as they used to be. This creates a
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