asp.net qr code generator open source Tip 4: Multiple Stories, Multiple Templates in VB.NET

Make QR Code JIS X 0510 in VB.NET Tip 4: Multiple Stories, Multiple Templates

Tip 4: Multiple Stories, Multiple Templates
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When it comes to presentations, one size might not t all. The beauty of your Act I headlines is that they are nely tailored and tuned to solve the speci c problem of a speci c audience. But what if your audience has more than one problem What if you give the same presentation to different audiences that have different problems to solve For example, you might need to present a marketing plan to different audiences, including the board, your advertising agency, and your sales team. In each instance, the presentation will have a different focus and will need a different version of Act I. If you don t tailor your presentations to your audiences, you won t connect with them. One way to plan for these different situations is to create several versions of Act I, each of which is tailored to a speci c audience. Create a copy of the Microsoft Of ce Word document that contains the ve Act I headlines from your current story template. In the new document, revise the Point A and Point B headlines, which describe the central problem that your new audience faces. When you change these headlines to re ect a new problem, you might nd that you need to revise the Setting and Role headlines if a different set of circumstances led to this problem. And you most likely will also need to revise the Call to Action headline because the solution for the new problem will probably be different from the solution to the previous problem. By creating separate versions of Act I, you can choose the most appropriate version for your next audience.
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10 Tips for Enhancing Act I
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This multiple-version approach can also be used if you nd that you have more stories to tell in addition to the one you re working on. If you sense another story emerging, open up a new story template, and keep it open while you re working on your current presentation, adding headlines to your second story as you go. As you develop your second presentation in parallel to the rst, you might nd that you re able to re ne both versions at the same time.
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Tip 5: Visualize Your Audience
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The more clearly you know your audience, the clearer your communications will become. When you start writing your Act I headlines, take some time with your team to visualize everything that you know about your speci c audience. To do this, open a blank PowerPoint presentation, create a blank slide, and insert a picture of a speci c audience member or just type a speci c name on the screen. If you re speaking to a large audience, consider the slide a composite of the average audience member. Ask your group questions like these: What do we know about this person What have we heard about his personality type How does she make decisions What can we learn from a Web search about his thinking process What can we learn from our social network about how she works with other people How do we effectively fashion an experience that aligns with his interests and personality type Type the information on the slide as your group gives feedback so that everyone has all the information captured on a PowerPoint slide. When you do this, you tap into the collective thinking of your group to better understand your audience. And you think more deeply about your audience and your purpose, which will signi cantly improve the quality of your headlines.
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Tip 6: What Problem Is Your Audience Facing
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To accurately de ne the problem your audience is facing, try putting yourself in the place of the audience.
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Planning Your First Five Slides
Your Act I headlines identify a problem that your audience faces and a solution that you propose. But it s not always easy to gure out the problem so that you can be sure you have the right solution. The visualization exercise described in Tip 5 can help you to see into the mindset of your audience so that you ll be in a better position to write the appropriate headlines for them. Another technique is role playing. When you review the rough draft of your Act I headlines, ask a member of the group to play the role of a decision maker or representative member of your audience. She can review the material you gathered from the preceding pro ling exercise to help her to get into character. Request that this person be a devil s advocate during your review session, continually asking questions such as these: What s in this for me Why do you think this is important to me Why should I care When you hear this critical voice during your review, you ll be able to test your headlines to make sure that you re hitting the mark. It s better to hear the questions from a ctional audience than to have them pop up unexpectedly during your actual presentation. Once you ve identi ed your audience s problem, don t be surprised if your presentation holds tightly together and your ideas start to emerge into clear meaning.
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