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Introduction
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xvii
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s 4 through 10 explain speci cally the detailed steps of how to use BBP. A new companion CD includes 11, copies of key tools described in the book, and PDF versions of several appendixes, including the BBP Ground Rules and BBP Checklists that you can use as a desktop reference. This book is designed to be a practical guide that you keep close at hand while you work on PowerPoint presentations, as well as a source of ongoing inspiration. For many people, BBP turns the conventional thinking about PowerPoint presentations upside-down and unlocks the potential that has always been available in the software tool, as well as in the people who use it. The heart of this book is really about people communicating with people. By using a commonly available software tool to help you to do that, you can nd focus, clarity, and engagement. I hope you ll nd that and much more in this book, as you make and tell your own presentation stories beyond bullet points.
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Making Headlines Beyond Bullet Points
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IN THIS CHAPTER, YOU WILL:
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THERE ARE at least 253 million reasons why you should try the Beyond Bullet Points (BBP) approach. At least that s what one presenter believes, after he used BBP in a courtroom to help persuade jurors to award a $253 million verdict for his client in a major legal trial. His story is just one of the many that tell of the impact BBP is making on presentations far and wide, and it is also an example of the impact you can make on your next presentation with the book you hold in your hands right now.
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Witness a Beyond Bullet Points (BBP) presentation that made headline news. See how BBP works in a realworld practical application. Get a sense of the potential impact you can make with BBP.
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Can I Really Change the World with a PowerPoint Presentation
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If you were to see a newspaper headline that read, PowerPoint presentation changes the world! you would probably laugh because the very concept sounds absurd. Who could believe that a software tool that is associated more with boredom than brilliance could possibly produce an experience so powerful that it would make headlines Yet, believe it or not, that s exactly what happened with the Microsoft Of ce PowerPoint presentation described in this chapter. And it s something you have the potential to do when you use BBP you really can create PowerPoint 2007 presentations that can change the world. In short order, the chapters of this book will take you through the nuts and bolts of why BBP works, how you can apply it to your next presentation, and what you can do to deliver it. But rst, the best
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Making Headlines Beyond Bullet Points
way to learn about BBP is to see how it plays out in the real world on one particular day, in one speci c room, with one presenter and his audience. That was the day when BBP was put on trial and received a stunning verdict.
The Perfect PowerPoint Storm
Every summer, the residents of Angleton, Texas, brace themselves for the possibility that a fearsome hurricane might bear down on their Gulf Coast town near Houston. But nothing could prepare them for the hot and humid July day when a different kind of storm hit this quiet town of 18,000 people. The doors of the old gray county courthouse in the town square opened to a ood of television crews who crowded the hallways looking for a place to lm. A group of newspaper reporters surged into the main courtroom, squeezing into uncomfortable wooden benches and tapping updates on their laptops to the newsrooms of the New York Times, the Wall Street Journal, the Associated Press, Fortune, and Reuters. The journalists were in Angleton to cover the news event of the day: the opening statements of a major legal trial that would begin with the delivery of a PowerPoint presentation. Everyone in the courtroom stood when the jurors led into the room and settled into their seats. The room was silent, here at the eye of the storm, when a man stood up to face the jurors. Little did anyone know that this lawyer was about to unleash a storm of his own from his laptop computer. After all, this was no ordinary PowerPoint presentation he was about to give it was a Beyond Bullet Points presentation. Like many of the hurricanes that have passed through Texas, this presentation would make headlines for its devastating force. It might come across as odd to you that PowerPoint would take center stage in a Texas courtroom, but it s just one more venue this ubiquitous software tool has transformed in its relatively brief 20-year history. Originally introduced as a tool to help businesspeople present their ideas in meeting rooms, today PowerPoint is everywhere. You are probably one of the millions of people who use PowerPoint, and one of the billions who have been in the audience at other people s presentations. Teachers use PowerPoint in classrooms to present their course materials, and researchers use PowerPoint in conference rooms to present their data and analyses. Hollywood designers use PowerPoint in studios to storyboard creative concepts for lms, and ad agencies use PowerPoint in board rooms to pitch major campaigns. Military leaders use PowerPoint in the eld to present strategic plans, and politicians use PowerPoint on the campaign trail to communicate their themes. And more and more lawyers are using PowerPoint to present their cases in courtrooms like this one in Angleton.
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