asp.net qr code generator open source FIGURE 5-10 The Key Point column indicates the question Why in Visual Basic .NET

Drawing QR-Code in Visual Basic .NET FIGURE 5-10 The Key Point column indicates the question Why

FIGURE 5-10 The Key Point column indicates the question Why
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Planning the Rest of Your Slides
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THREE CRITICAL DECISION POINTS
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The three critical decision points that have the biggest impact on your presentation are: identifying in Act I the gap between a challenge the audience faces in the Point A headline and where they want to be in the Point B headline, de ning in Act I the Call to Action headline that focuses the entire presentation, and choosing in Act II why or how y for your Key Point headlines, which determines whether the rest of your presentation will have a persuasive or an explanatory orientation.
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Your Key Point column heading now indicates the question that your audience is wondering about your call to action in this case, Why should we hire you to help us nd the returns we seek You ll answer their question by explaining the three main reasons why they should approve the plan. Follow the three ground rules described in the section Writing Headlines Using Three Ground Rules in 3 to write out your headlines in each of the three medium gray cells of the Key Point column, prioritizing them in descending order of importance. Limit your headlines to a maximum of about two and a half lines, as shown in Figure 5-11.
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FIGURE 5-11 Act II of the story template, with the Key Point column cells completed note the parallel
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construction of the headlines across the cells.
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Your rst Key Point headline states that your innovative three-part strategy is simple yet powerfully effective ; the second Key Point headline states that your experienced team will be like an extension of your staff ; and your last Key Point headline states that your clients are so satis ed with their results, they never leave. These three Key Point headlines are clear, concise, and literally to the point(s), giving your audience a sense of coherence and focus as you develop the details of the information to come. It will be relatively easy for working memory to hold on to these most meaningful visual and verbal pieces and integrate the information into long-term memory. Your three Key Point headlines might come easily if you ve been thinking about these issues for a long time and you can simply write them down. Or they might take some work because you re still guring them out and you need to cluster together related ideas in a single main idea. If you re at a loss for words, try an interviewing technique by asking someone to read the Key Point column question out loud to you. Speak your answers out loud as you formulate them, and then type them in the Key Point column cells. It is not always easy to boil down complexity to its essence, but it s critical that you do so to reduce the amount of information you present to the limited capacity of your audience s working memory. You simply cannot show and narrate 100 possibilities; rather the aim is to distill the information to the three most meaningful concepts. Finding the essence is about simplicity rather than simpli cation; it s about raising the cream of your critical thinking to the top, not the uff. If you re still not sure of your answers, draft a placeholder set of Key Point headlines so that you have a place to start. You will want to spend ample time on writing the Key Point headlines because together with the Call to Action headline, they are the most important information you want your audience to remember and apply. As you formulate your Key Point headlines, think of how they will read when you present them in their corresponding sequence of slides. After you create a slide from each of these headlines in 6, you will sketch initial ideas to illustrate each of these headlines, as shown in Figure 5-12. When you imagine your headlines visually as slides like this, you get a better sense of how they will relate to one another as you present them. The goal is to make these three Key Point headlines a neatly coordinated package that ows together from one idea to the next so that it will be easy to illustrate them when you get to your sketches later.
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