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Planning the Rest of Your Slides
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sound right. You ll probably need to do a couple of rounds of testing and revising before you re satis ed with your results and are ready to move on to the next step. When you have written your three Key Point headlines, you have made sure that you will justify the Call to Action slide with the Key Point slides that follow it. Your Call to Action and Key Point headlines form the most important information at the top level of the hierarchy, as shown in Figure 5-13, which de nes the most important and meaningful information that you want your audience s working memory to engage and integrate into long-term memory.
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Justify the Call to Action headline with the Key Point headlines.
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Key Point 1
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Call to Action
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Key Point 2
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Key Point 3
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FIGURE 5-13 The top of your slide hierarchy consists of your most important slides the Call to Action
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slide and the three Key Point slides. In a sentence outline, the Call to Action slide corresponds to the thesis statement and the Key Point slides correspond to outline items 1, 2, and 3.
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Clarifying Each Key Point Headline with Its Explanation Headlines
Now that you ve written the headlines for the Key Point slides, the next step is to write the headlines for the second-most important slides the Explanation slides. Each Act II scene in your story template is represented by a horizontal row of cells that begins with each Key Point cell and extends to the right to include all of the adjacent cells in the Explanation and Detail columns, as shown in Figure 5-14.
Prioritizing Your Slides
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FIGURE 5-14 Act II, Scene 1, extends horizontally from left to right in the story template.
As in this example, the headline in the single Key Point cell anchors each Act II scene by maintaining a singular focus horizontally across all three columns. The Explanation and Detail columns will esh out the main idea in increasing depth as you enter the headlines of your scene from left to right, top to bottom. This keeps all the pieces of information related to the single Key Point headline organized and coherent. To start writing the rest of Act II, Scene 1, position your cursor to the right of the Explanation column heading and type the question (either why or how) that your audience will want to know next about your three Key Points headlines in this case, How Reread your Key Point headline, and ask yourself how this is true in this case, How is your innovative three-part strategy simple yet powerfully effective As you did in the Key Point column, type your three answers in descending order of importance in the three cells of the Explanation column. When you enter your rst reason in the top cell of the Explanation column, your story template should look similar to Figure 5-15.
FIGURE 5-15 Act II, Scene 1, with the top cell of the Explanation column completed.
Enter your second answer in the cell below, and enter the third answer in the cell below that, as shown in Figure 5-16. Your Explanation column answers should offer more detailed support for your Key Point headline and cite speci c evidence such as ndings from research, case studies, nancial analysis, or anecdotes.
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Planning the Rest of Your Slides
FIGURE 5-16 Testing the three headlines in the Explanation column to make sure that they support the
Key Point to the left.
Test the three answers in the Explanation column by lling in the blanks in this sentence: The three main reasons/ways (insert Key Point headline) are: (insert Explanation column, answer 1); (insert Explanation column, answer 2); and (insert Explanation column, answer 3). In this example, the test sentence reads: The three main ways our three-part strategy is simple yet powerfully effective are: rst, we closely watch and listen to the market and analyze what is happening; second, we meet with you to discuss what you d like to do; and third, we crunch the numbers, place your order, and monitor the trends carefully. As in your earlier test sentence, for this sentence to sound right, each answer should be written in a similar way and should contain a similar type of information. You can apply this test visually by reading the test sentence from the left column to the right. You should also test the headlines the other way, from the right column to the left after you read your three Explanation column headlines, you should nd that the Key Point headline summarizes them. Just as you thought of the Key Point headlines as a tightly related package of thoughts that you will show over a sequence of slides, think of the Explanation headlines the same way. The headlines from the three Explanation column cells in Figure 5-16 will form the headlines for the corresponding Explanation slides in the storyboard, and the sketches in Figure 5-17 show how the sequence of ideas in this example is the foundation for a three-part visual story.
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