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Prioritizing Your Slides
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FIGURE 5-17 Keep in mind how your Explanation headlines will become the foundation for a visual story
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you tell across the corresponding slides in the storyboard.
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Breaking up the explanation of each Key Point headline into smaller pieces that you will show and narrate reduces cognitive load across a sequence of slides. This aligns with the research-based temporal contiguity principle, which explains that people learn better when animation and narration are presented simultaneously. For example, if you were to show an entire diagram rst and then the narration later, you would split the attention of your audience as their working memory struggles to coordinate what it sees and what it hears. The story template ensures that you break up every explanation into digestible pieces, so you end up tightly coordinating what you say and what you show, one idea at a time. You can organize your ideas within the cells of the Explanation column in any number of ways, such as the checklist structure in the preceding example, a chronology, a list, a 1-2-3 sequence, or any other way you might explain an idea in three parts.
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THE EXPLANATION HEADLINES TEST
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Test the three Explanation headlines by lling in the blanks in this sentence: The three main reasons/ways (insert Key Point headline) are: (insert Explanation column, answer 1); (insert Explanation column, answer 2); and (insert Explanation column, answer 3).
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When you have written your Explanation headlines, you have made sure that you will clarify each Key Point slide with the Explanation slides that follow it. The Explanation slides form the middle of the slide hierarchy, as shown in Figure 5-18, which presents the second-most important informational pieces to working memory the sub-parts of your Key Point headlines.
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Planning the Rest of Your Slides
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Clarify each Key Point headline with its Explanation headlines.
Explanation 1.a.
Call to Action
Key Point 1
Explanation 1.b. 1.a
Explanation 1.c. 1.a
FIGURE 5-18 The middle of your slide hierarchy consists of your second-most important slides the
Explanation slides. In an indented sentence outline, these slides correspond to outline items 1.a.,1.b., and 1.c.
Backing Up Each Explanation Headline with Its Detail Headlines
Now that you ve written the headlines for your Key Point and Explanation slides, the last step is to back up each Explanation headline by writing headlines for its Detail slides. Fill in the Detail column using the same techniques you used for the Explanation column. Position your cursor to the right of the Detail column heading, and type the question (why or how) your audience will want to know next about your Explanation headlines in this case, How The questions you choose for your column headings will vary according to your topic, and sometimes they might be all why, all how, or combinations of the two. Now read each headline in the Explanation column, and ask why or how that headline is true. In this example, you ll be asking the question how, as in: How do you closely watch and listen to the market and analyze what is happening As you did in the Key Point and Explanation columns, type your three answers in the three cells of the Detail column in descending order of importance the cells will expand to hold your text. Keep your headlines limited to about two and a half lines, as you did in the other two columns. The answers you enter in the Detail column should offer more detailed support for the Explanation headline and cite speci c evidence that backs it up,
Prioritizing Your Slides
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as shown in Figure 5-19. This is where you include quantitative information, case studies, charts, graphs, anecdotes, analysis, and any other details that support the Explanation headline in the column to the left.
FIGURE 5-19 Testing the three Detail headlines to make sure they back up the Explanation headline
to the left.
As with the Key Point and Explanation headlines, think of the way you will end up presenting these headlines visually in a sequence of slides, as shown in Figure 5-20. As before, you are breaking up the previous column s headline into smaller pieces that you will present visually and verbally across slides. Whatever speci c wording you choose for each Detail headline, you will back it up by the appropriate type of visual evidence, whether it is a screen capture, chart, graph, photograph, diagram, or other illustration. And just as you did in the previous columns, you can organize your headlines in a wide range of formats, including chronological, before-and-after results, 1-2-3 lists, and more.
FIGURE 5-20 Keep in mind how your Detail headlines will become the foundation for a visual story you tell across the corresponding slides in the storyboard.
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