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After you ve entered three answers in the Detail column, test them by lling in the blanks in this sentence: The three main reasons/ways (insert Explanation column headline) are: (insert Detail column, answer 1); (insert Detail column, answer 2); and (insert Detail column, answer 3). In this example, the test headline would read: The three main ways we closely watch and listen to the market and analyze what is happening are: our technical team takes data feeds from every international market; we run the numbers through the Jesper Aaberg model of analysis; and we post hourly, weekly, monthly, and yearly analyses in your Account area. After you test your Detail column answers, go to the second Explanation headline and repeat this process for its corresponding Detail headlines. Then go to the third Explanation headline and repeat the process for its Detail headlines. When you ve nished, you will have completed Act II, Scene 1, of your story template, as shown in Figure 5-21.
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FIGURE 5-21 Act II, Scene 1, of the sample story template, with all cells completed.
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THE DETAIL HEADLINES TEST
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Test the three Detail headlines by lling in the blanks in this sentence: The three main reasons/ways (insert Explanation headline) are: (insert Detail column, answer 1); (insert Detail column, answer 2); and (insert Detail column, answer 3).
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As always, it is helpful to think of how your headlines will play out across the slides of your storyboard. In Figure 5-22, the Detail headlines tell the story of the second Explanation headline in the form of an anecdote told chronologically across the three slides.
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FIGURE 5-22 Sketches showing how the Detail headlines tell a chronological story.
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In Figure 5-23, the Detail headlines play out differently, as sketches of charts and screen captures explain the third Explanation headline with a step-by-step sequence of details across the slides.
FIGURE 5-23 Sketches showing how the Detail headlines relate quantitative information across slides.
When you have written your Detail headlines, you have made sure that you will back up each Explanation slide with the Detail slides that follow it. This is the bottom of the
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Planning the Rest of Your Slides
hierarchy, as shown in Figure 5-24, which presents the third-most important informational pieces to working memory the sub-parts of your Explanation headlines. Now that you ve nished writing the headlines for Act II, Scene 1, it s time to move on to Scenes 2 and 3.
Explanation 1.a.
Detail Detail Detail 1.a.i. 1.a.i 1.a.ii 1.a.iii Detail Detail Detail 1.b.i. 1.a.i 1.a.ii 1.a.iii Detail Detail Detail 1.c.i. 1.a.i 1.a.ii 1.a.iii Break up each Explanation headline with its Detail headlines.
Call to Action
Key Point 1
Explanation 1.b. 1.a
Explanation 1.c. 1.a
FIGURE 5-24 The bottom of your hierarchy consists of your third-most important slides the Detail slides. In a classical indented outline, these slides correspond to outline items 1.a.i., 1.b.ii., 1.c.ii., and so on.
Fleshing Out the Rest of Act II
With Act II, Scene 1, complete, your nal job is to write the headlines for the rest of the slides in Act II. You ll do this by applying the same process to both Scene 2 and Scene 3. Continue to check your reasoning with test sentences at each level, and revise your story template headlines as needed to keep the test sentences clear and consistent. Act II of the story template is structured using groups of three ideas to make your ideas easier for your audience to understand, but you might nd that you don t have exactly three supporting headlines to write at any level in the template. If you want to use only two headlines, simply leave the third cell blank. If you need to add a fourth cell to the Explanation or Detail column, position the cursor in a cell, right-click, and select Insert Row if the extra row creates extra cells in the Key Point and Explanation columns, merge the new cells into adjacent cells within the column. If you need to create four Key Point headlines, see Tip 2: Make Room for Four, later in this chapter. If you have more than four Key Point headlines, you ll need to nd a way to reduce that number, either by reworking your ideas or by merging several ideas into one main headline.
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