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Stepping onto the Media Stage
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Mark Lanier discovered the rst edition of Beyond Bullet Points at an online bookseller as he was preparing for this trial, and he invited me to y to Texas to help him use the BBP approach to create his opening statement. We followed the approach in this book step by step as we structured his presentation, and I selected the graphics and designed slides similar to the ones that appear in this chapter. By following the detailed descriptions of the BBP approach through the examples in the rest of this book, you ll be able to apply the same effective approach to your own presentations.
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The fact that PowerPoint would play an important role in this trial was a sign not only of how much the software has changed many professions but also of the increasingly high-stakes contexts in which it is used. If you re like many people, you see PowerPoint mostly in the context of selling products or teaching information, but increasingly, the most senior members of organizations use this software tool to communicate the most important work they do. CEOs commonly use PowerPoint today to decide company strategy, consultants use it to recommend restructuring organizations, lobbyists use it to in uence legislation, and executives use it to build important relationships. Based on what the plaintiff and defendant had at stake in this trial, today s courtroom presentation was about as high-stakes as a PowerPoint presentation can get.
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Mark glanced down at his laptop computer, which sat facing him on a small table below the jury box, out of sight of the jurors. What he saw on his laptop screen was a feature in PowerPoint called Presenter view, similar to the screen shown in Figure 1-1, which gave Mark a special view of the presentation that only he could see. Like the teleprompter that broadcasters use to present their speaking notes, this sometimes-overlooked PowerPoint feature gives you the ability to see additional information that does not appear on the screen the audience sees. For example, on the upper left on his screen, Mark could see the blank blue slide that the jurors currently saw. But he also could see his speaker notes on the upper right, reminding him of the points he planned to make while each slide was displayed on screen, as well as a row of small previews of his upcoming slides at the bottom of the screen, helping him to make a smooth transition from one slide to the next. See Also To learn how to use Presenter view for your BBP presentations using PowerPoint 2007, see Appendix B on the companion CD.
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FIGURE 1-1 A feature in PowerPoint called Presenter view gave Mark a view of the current slide the jurors saw on screen, along with his own speaker notes and thumbnail views of upcoming slides.
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As he began speaking, Mark s thumb pressed the button on a remote control device like the one shown in Figure 1-2, which he cupped in his hand at his side where the audience would not notice it. This remote would be his constant companion for the next couple of hours, as he used it to advance the PowerPoint slides while he spoke, giving him exibility to slow down or speed up to match his narration and ensure that the experience appeared seamless to the jurors.
FIGURE 1-2 Remote control devices offer presenters the ability to advance the slides of a PowerPoint
presentation without using the keyboard.
It s extremely important to me that you hear what this case is about, Mark said, so I ve put together...different exhibits to try and help it stick in your brain and help you
Stepping onto the Media Stage
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focus on what we think are critical points. When Mark clicked the remote control button, it signaled his laptop computer to advance to the rst image in the PowerPoint presentation. Although the jurors could not see the laptop below the jury box, they did see an image of Carol and Bob appear on the 10-foot screen directly behind Mark, as illustrated in Figure 1-3. From where the jurors sat, it appeared that Mark was in a giant television set, as the images on the screen would soon start dissolving and changing behind him in a seamlessly choreographed media experience.
FIGURE 1-3 The images from Mark s PowerPoint presentation filled the 10-foot screen behind him,
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