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One of the biggest distractions you can create during a presentation is to return to the keyboard every time you need to advance a slide. This creates a visual distraction, disrupts the natural ow of your delivery, and leaves the impression that the computer is controlling you rather than you controlling the computer. Like Mark did in the Angleton courtroom, free yourself from the computer by using a small remote control device to advance the slides in the presentation. Many of these devices are designed speci cally for PowerPoint presentations and are attached to a computer using a USB connection with no installation software needed. Some models feature a simple interface with only advance and reverse buttons, and some even include a laser pointer along with a button that allows you to black out the screen during the presentation.
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The projected colors, images, and words were so thoroughly integrated into the presentation experience that turning off the projector would have been like eliminating the set of a theater production or the screen in a movie theater. This innovative media stage transformed the courtroom into something new an absorbing media experience that would engage the jurors through the next 2 hours of the presentation. Never breaking eye contact with the jurors or looking back at the screen, Mark now began to tell a gripping story that would lay out the evidence of the plaintiff s case.
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What was notable about Mark s PowerPoint slide, shown on its own in Figure 1-4, was not so much what was on it, but rather what was not on it. You would probably expect the slides of a PowerPoint presentation to be lled with bullet points, but here the jurors saw only the visual power of a single, simple photograph. Such full-screen images are rare in PowerPoint presentations, but this image t in perfectly with what Mark would do next.
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FIGURE 1-4 A family photo of Bob and Carol showed the happy couple after they were married.
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With a photograph of the couple on the screen as his backdrop, Mark began telling an anecdote to introduce Bob and Carol to the jurors. But let me tell you a little bit about Bob, Mark said. Bob was a great fellow who always took [Carol] to wonderful, interesting places. They went to the kite festival in Washington State. They went to the balloon launch in Albuquerque. They had a lot of fun. He got her into tandem bike racing. They weren t the winning kind of athletes. They just did it to be together, and it was a good, fun way for them to live together. Mark knew that telling the details of an anecdote like this one about Carol and Bob is an effective and ef cient way to introduce a new and complicated topic to an audience. With a simple story of a tandem bike race, the jurors could quickly imagine what Carol and Bob s relationship and lives were like. And seeing the family photograph would make it easier for jurors to relate to the plaintiff, perhaps reminding the jurors of similar photos they have taken or seen in their own families. The photo and speci c details of the couple s life together would work powerfully to quickly introduce Carol and Bob to the jury and to make an emotional connection with them. This slide worked much more effectively than a list of bullet points ever could, because we don t live our lives in bullet points we live in images and stories. They did get married after being together for a number of years, Mark explained. Interestingly enough, they were introduced over exercise. And you ll hear Carol talk about her...daughter...being the matchmaker between Carol and Bob. Here Mark added a detail informing the jurors that they would hear from Carol herself on the stand, establishing a sense of anticipation that they would get to hear from her rsthand. Mark knew that hinting at events to come is an effective way to engage any audience s interest. And by using the speci c details about Carol and Bob while the photograph was displayed on screen, he connected the audience s emotions to the image. Mark clicked the remote control again and displayed the same photograph, except now the background behind the photograph had disappeared, as shown in Figure 1-5. As the new photograph appeared, Mark said, They had a wonderful time together. But ultimately...the picture starts to fade and things start to go different. And let me tell you why. People are not used to seeing family photographs where the background suddenly disappears, so this visually set the stage that something unexpected was about to happen to Carol and Bob. The emotions of the audience that Mark had associated with the photograph suddenly were stripped away.
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