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Hide the Headlines
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To unlock even more visual power from the magnifying glass in the last example, hide the headline, as shown on the lower-right slide in Figure 7-5. When the headline is not visible on the screen, you increase the audience s reliance on you to explain why you are showing this image. To sketch this slide, simply draw a line through the headline. Or go ahead and take care of this now: right-click the border of the title area, and on the shortcut menu, click White in the Font Color drop-down list to make the font color match the background of this slide. When you do this, the headline remains on the slide but is hidden from the view of the audience unless you change the font color to something that s visible. Even though the headline is hidden to the audience, when you re working on the slide in Normal view, you can select the text of the headline and it will become visible so that you can read it and con rm the point you want to make here. To use this hidden headline technique effectively, use Presenter view so that you can see the off-screen notes area attached to the slide, or otherwise become so familiar with the slide that the photo alone prompts your memory about what to say next.
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Tap into the Power of Paper
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Although you use a projector to show your slides on the screen, consider what paper can do for you too. Especially for an audience such as nancial executives who likely want to see detailed data, quickly establish credibility by handing out a printed detailed analysis when you display one of the Act I slides. Here you would say something like, We crunched the numbers and they re all here, but out of respect for your limited time, we ve pulled to the top what we thought would be most relevant to your situation, which will be the focus of this presentation. Your handout could be printed copies of your presentation in Notes Page view, Microsoft Of ce Excel spreadsheets, or whatever other format your data is in. If you like that idea, sketch a note on the slides where you plan to do that.
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Sketching the Point A and Point B Slides
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As described in 4, the Point A slide engages the audience by describing a challenge they face, and the Point B slide motivates the audience by af rming what they want in light of the challenge. This gap between Point A and Point B forms the dramatic
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tension that you propose to resolve in the rest of the story. Just as the wording you choose for the Point A and Point B headlines can spell the difference between hitting or missing the mark with your audience, what you choose to sketch here will make the difference too. Because these two slides are so critical to the entire presentation, sketch them as a pair, as shown in Figure 7-6, as you carefully consider how to connect with the emotions of the audience and con rm that they care about the problem that exists in this gap between A and B.
FIGURE 7-6 It s critical that you hit the mark of the Point A and Point B slides, both verbally and visually.
Use an Emotional Chart
Just as with the Setting slide, it might be a good match with the nancial executives in the room to use a chart on these two slides. Sketch a chart of the company s at returns on the Point A slide, as shown on the upper-left slide in Figure 7-7. On the Point B slide, sketch several dotted arrows pointing up toward a range of possible improved returns, as shown on the upper-right slide in Figure 7-7. Although charts are normally considered purely objective displays of information, this chart is sure to stir up emotions if the executives are unhappy with the numbers at Point A and would like to get to Point B. The use of this particular chart in this context makes an emotional connection with this audience, although in other contexts and to other audiences, the same chart might not work. As with all presentations, sketch the graphics that are the best t for your own audience.
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