Introduce the Motif in VB.NET

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Introduce the Motif
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So far, you ve focused on numbers and charts to start off strong with the nancial executives. If this approach is a match with your audience, another way to go is to sketch out a motif as it plays out over the Point A and Point B slides. If you chose to incorporate a motif through the headlines of your story template, now you ll extend this recurring theme from your written words to the sketches of your slides. For example, if you use
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Sketching Your Storyboard
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a puzzle motif in the story template, the Point A headline might read, You re hearing con icting pieces of advice that leave you uncertain and the Point B headline might be Seeing the big picture will help you decide how to improve the returns. As shown in Figure 7-8, sketch three puzzle pieces on the upper-left Point A slide to visually refer to the con icting pieces. Sketch the pieces coming together on the upper-right Point B slide to form the big picture.
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FIGURE 7-8 Two ways to sketch the pair of Point A and Point B slides. Top row: Introduce the motif of
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scattered puzzle pieces, and then show the pieces coming together to form a picture. Bottom row: The Point A slide shows a clipboard with empty check boxes, and the Point B slide shows the check boxes selected.
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An alternative motif might have a Point A headline that reads, You say you re not sure what to do . . . and a Point B headline that reads, . . . but you want to do the right things. As shown in the bottom row in Figure 7-8, sketch the clipboard with empty check boxes on the Point A slide, and then sketch check marks in the same boxes on the Point B slide. Later the Point A and Point B slides would be a good place to add subtle animation because these slides serve the important function of capturing the audience s attention in Act I. As shown in the top row in Figure 7-8, sketch a note to animate the puzzle pieces to appear and then scatter on the Point A slide and then come together to form the picture on the Point B slide. And as shown in the bottom row in Figure 7-8, the check boxes on the clipboard could appear on the Point A slide, and then the check marks could appear one by one on the Point B slide. Whatever motif you choose, you ll have a sense of how that motif can start playing out visually as you sketch the additional slides of the storyboard.
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Sketching the Act I Slides
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Unlock Information with a Visual Prompt
To use interaction to obtain useful information from your audience, sketch a simple photo object that relates to your topic on one or both of the Point A and Point B slides, and then use the photo to prompt conversation about speci c topics. For example, if your Point A headline reads, You re hearing con icting pieces of advice, sketch the names of your company s competitors on the screen and then hide the headline. Then, when the names appear on the slide, you might say, We understand you ve been talking to many other companies about this. What sorts of things have you been hearing Not only does this technique demonstrate to your audience that you will listen from the start and that they can participate in the conversation, but it also opens the door for you to hear information from the audience that might be useful to you.
Link the Act I Slides with a Single Chart or Photograph
To tie together even more tightly the slides in this example, consider sketching one image across all of Act I. Figure 7-9 shows how to do this. The Title slide includes a sketch of a magnifying glass, then the Setting slide shows a chart of the industry returns declining, and then the Role slide shows the chart and magnifying glass. The Point A slide keeps the industry returns line of the chart but now adds the speci c company s data to do this, use a different color ink on either your Tablet PC or on paper to distinguish the different lines in the chart. The Point B slide illustrates what the company wants to achieve by showing three arrows pointing upward. The nal Call to Action slide adds the magnifying glass directly over the upward arrows and shows the logo of your company.
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