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Produce Professional Business Materials with Office Publisher 2007
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If you aren t sure why the Design Checker is identifying an issue as a problem, you can click the item and choose the Explain option to find out more about it.
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Prepare Your Materials For Commercial Printing
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You can design, create, and proof your publication on a desktop system, but when you re ready to print a professional marketing piece, chances are that you will send the final document to a commercial printer for printing. Although this process is improving, preparing a publication for a commercial printer can seem like a cumbersome task. Office Publisher 2007 makes the process easier by including a number of features to walk you through the steps required for preparing a file for commercial printing. Tip
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Getting the colors right in a professional publication can be a challenge if you use specific hues in your logo or other brand elements. Office Publisher 2007 now takes the guesswork out of color matching by providing Pantone color support. Pantone is a method of identifying colors for commercial printing so that the color is consistent among all your publications. For example, if you use a royal blue as part of the color in your brand, you want that royal blue to be the same on all your publications not lighter on one and darker on another, or more green in yet another. In the Pantone system, the royal blue you select will have a number that will indicate a specific mix of inks that are required to create that exact color each time it is used.
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Click Print in the Publisher Tasks pane to begin the process and then click Print at a commercial printer. Office Publisher 2007 gives you several links that enable you to run the Design Checker, make changes in page size or orientation; preview and print a sample; and then package the publication for the printer (see Figure 7-12).
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Figure 7-12 The Design Checker can perform several different checks to help you finalize your publication.
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As part of the last step, you indicate how you want to export the file. By default, both the Create A PDF and Copy To A .Pub File options are selected. Click Save to continue; Office Publisher 2007 launches the Pack And Go Wizard so that you can specify the location of the saved file. Tip
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One of the major additions to Office Publisher 2007 is PDF and XPS support. You can use the Publish As PDF Or XPS command in the File menu to save your publications in one of these portable document formats so that others can view your files whether or not they have the application in which the files were created.
Create, Send, and Track Mailings
If you are responsible for managing a mailing list, you know that there s a real art involved in creating a publication, choosing the recipients, adding the merge fields, and sending a mailing that gets great results. Office Publisher 2007 can help you create, sort, and send a mailing and even track the results so you can learn from the response you get and fine tune your future mailing projects. The changes in the mail merge feature of Office Publisher 2007 simplify the merge process by enabling you to focus specifically on the type of project you want to create. Whether you are
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Produce Professional Business Materials with Office Publisher 2007
personalizing a newsletter, sending a sales e-mail message, or customizing and mailing a catalog, you ll find that turning the created publication into a mail merge document requires only three steps: 1. Create, add, or import the recipient list. 2. Add merge fields to your publication. 3. Merge the publications with the recipient list.
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