generate qr code using c#.net Defining Your Site s Style in Visual C#

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Defining Your Site s Style
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Every site should have a consistency suited to its purpose. Pages should be unified by a com mon theme, a common organization, and a common style. The words, pictures, colors, and layout should lead the visitor to the messages both overt and subtle that justify the site s existence.
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Part 2: Planning and Organizing Your Web Site
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Microsoft Office FrontPage 2003 Inside Out Artists and computer specialists usually embody completely different mind-sets. Neverthe less, both types of skills are needed to produce an effective Web site. To reduce the gap between art and science at least in a small way this section introduces a few topics regard ing pleasing and effective visual design.
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Elements of Design
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Artistic design isn t an exact science, so many technically inclined people conclude that it s beyond them or at least that it gives them a headache. If you lack the talent to become a professional artist, however, you can use certain principles of good design to enhance your work and communicate your message more effectively. Contrast and symmetry are two such principles, and they appear in a variety of contexts.
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The polar bear at the North Pole and the black cat in the coal bin figure in two old jokes involving contrast. In both cases, lack of contrast makes the key element indistinguishable from its surroundings. Graphic contrast serves two important purposes in Web pages or, for that matter, any other document:
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Contrast enhances legibility.
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For example, the black type and white background in this book make it easier to read than if one color were gray.
Contrast visually communicates distinctions among various page elements.
In this book, for example, contrasting typography makes it easy to distinguish headings from body type.
Part 2: Planning and Organizing Your Web Site
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The contrast knob on your monitor or TV set controls the difference in brightness between the lightest and darkest parts of a picture. Contrast, however, occurs in many other dimen sions as well: contrast between adjacent colors, contrast between differently sized or shaped fonts, contrast between positions on a page, and many more. The total contrast between two page elements thus involves the number of contrasting attributes as well as their individual extents. The need for contrast is generally intuitive; document creators ordinarily realize that items like titles, headings, body text, and captions are intrinsically different and that a unique appearance should identify each such element. They run into greater problems deciding what kind of contrast to provide and how much. Too much or too little contrast can be illegible, confusing, or just irritating to the eye. To understand the need for contrast, look at the Web page shown in Figure 4-1. Other than the contrast of black text on a white background and normal paragraph formatting, this page has no contrasting elements. There s nothing to guide the eye to various kinds of content, and certainly nothing interesting to look at.
Planning and Organizing FrontPage-Based Web Sites
Figure 4-1. This Web page provides no contrast among the various kinds of content it con tains. Not only is it boring to look at, but it also communicates poorly.
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Figure 4-3 shows another Web page loaded with contrast. The rampant use of fonts in this page produces an appearance experts call a ransom note. Creating a page like this might be an interesting exercise for a Web designer who just discov ered the Fonts dialog box, but the use of so many different fonts, without any clear rationale, is very distracting. This page shows some effort at page design not everything is flush left but the alignment of page elements is essentially random.
Part 2: Planning and Organizing Your Web Site
4
The Web page shown in Figure 4-2 has plenty of contrast but please, please don t try this at home, or in the office, or anywhere else. The contrast in the background image overpowers the text, despite the use of a boldface font and a white-on-dark color scheme. Notice as well how white and near-white areas in the background blend into the text, making it hard to read. Use of strong backgrounds is the number one cause of ugly and illegible Web pages. (Use of blue text on black is probably number two.)
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