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Whether you are creating publications for an individual, a group, a company, or an organization, developing a consistent look for all communications helps to build an identity, or brand. When a brand builds goodwill and trust, it becomes a valuable asset. If that asset is a name, graphic image, or slogan, you might want to claim ownership by registering it as a trademark or service mark. A well-designed publication relies on a balanced layout that is easier to achieve if you work with an underlying grid. Formatting a publication can be as simple as changing the font scheme or as complex as changing individual formatting attributes such as font, size, effect, color, alignment, and spacing. You can apply combinations of formatting with a couple of clicks by de ning and using styles.
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Plan longer publications, page 134
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Create newsletters, page 136
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Organize content, page 143 Edit and proof content, page 159
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Creating Text-Based Publications
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In this chapter, you will learn to: Plan longer publications. Create newsletters. Organize content. Edit and proof content.
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Most publications contain text, even if it is just a heading or two. However, some types of publications rely mostly on text to convey information, with graphics and other elements playing only a supporting role. Text-based publications that are more than a couple of pages in length, especially those containing multiple stories, pose unique challenges, such as how to ow text logically across multiple pages, how to juggle pages containing different kinds of content, and how to ef ciently edit the text and ensure that it is error-free. In this chapter, you will rst review design concepts that pertain to longer publications. Then you will create a multi-page newsletter; size text to t the available space, and add pages. You will continue stories by linking and unlinking text boxes, insert and remove Continued notices, move and delete pages, and format text in columns. Finally, you will edit a publication in Microsoft Of ce Word and correct its spelling in Microsoft Of ce Publisher 2007.
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See Also Do you need only a quick refresher on the topics in this chapter See the Quick Reference entries on pages xxvii xli.
Important Before you can use the practice les in this chapter, you need to install them
from the book s companion CD to their default location. See Using the Book s CD on page xvii for more information.
5
Creating Text-Based Publications
Troubleshooting Graphics and operating system related instructions in this book re ect the Windows Vista user interface. If your computer is running Windows XP and you experience trouble following the instructions as written, please refer to the Information for Readers Running Windows XP section at the beginning of this book.
Planning Longer Publications
Most of the publications we ve created in this book have been from one to four pages long, which is the length speci ed by most Publisher design and layout templates. However, you can create longer publications, either by inserting pages in a templatebased publication or by creating a publication from scratch. You can create an 8-page menu, a 12-page newsletter, a 100-page report, a 1000-page book the possibilities are limited only by your imagination and by printing practicalities. When producing a publication that will contain a lot of content, you can save time by planning its design before you start creating it. Many of the decisions you will need to make for printed publications are based on the quantity you need to produce, the quality you want to achieve, and the amount of money you want to invest. For a printed publication, you will need to consider the following: Color. Will the printed publication be four-color (photographic quality), two-color (usually black plus an accent color), or monochromatic Color is more expensive, regardless of the production method. Physical size and format. Approximately how many pages will the publication include Will the format t a standard paper size or require trimming Do you plan to distribute the publication in a stapled, full-page format; in a loose-leaf ring binder; as a folded and stapled booklet; or as a bound document Some binding methods can support up to a maximum number of pages; if you produce a 1000-page training manual, for example, stapling and tape binding are not viable options. Production method. How many copies of the publication will you produce Will you print only one copy of the publication for reproduction, or one copy for each recipient Will you print the publication on your own printer, at a copy shop, or through a professional printing service
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