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9: ConsolidatedRetail.com Functionality 163
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The Record stage contains components that record the selection made to a database, the server log file, or a history string. This stage consists of the following components: G RecordEvent This component records event delta counts for the selected content items (the winners) in the Performance dictionary. The values are used to calculate the need of delivery of an item. G IISAppendToLog This component appends information about the result of the content selection process in the QueryString key of the IIS log file. This log file can be imported into the Data Warehouse for use with reporting and analysis. G RecordHistory The RecordHistory component is responsible for managing the size of the history list and truncates it when necessary. The component removes the oldest entries from the string when it exceeds the maximum length. The property page for the RecordHistory component allows the maximum number of entries in the history to be configured. This component trims the least recent history list entries, as necessary, to assure that this limit is not exceeded. G SaveHistory This component is used to save the history string in the HTTP cookie, CampaignHistory. The Format stage contains components that format selected items as HTML or XML for return to the page that ran the pipeline. This stage consists of a single component: FormatTemplate. This component merges data from selected items and their associated templates to form formatted strings.
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Discounts are another form of targeted advertising. Discounts allow a site to display promotional information about specific discounted items to users based on products that the user has already selected. The Discounts pipeline is a content selection pipeline that contains components to gather, filter, score, and select discounts. You can use the Commerce Server Pipeline Editor to view the configuration of the Discounts pipeline by opening the Discounts.pcf file in the Pipelines folder of the site. The Discounts pipeline is illustrated in Figure 9.6 on the next page.
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164 Reference Architecture for Commerce
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The Discounts pipeline includes the following stages: G The pipeline starts with the Load Context stage, which contains components that prepare for the execution of the rest of the pipeline. This stage contains the following two components: G InitCSFPipeline This component is used at the beginning of the pipeline to initialize the values needed in the rest of the pipeline. The InitCSFPipeline component is responsible for setting up numerous values in the Order and Context dictionaries for efficient access by subsequent components in the pipeline.
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9: ConsolidatedRetail.com Functionality 165
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LoadHistory This component retrieves a history string from the HTTP cookie, CampaignHistory. This component makes the history string easily accessible to other pipeline components by hiding its source.
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The Filter stage contains components that filter or trim the content list. This stage consists of a single component: FilterContent. This component is used to apply provided filters to a content list in the pipeline. The filters to apply are retrieved from FilterRequire and FilterExclude dictionaries in the Order dictionary. The list of content is contained in the ContentList object identified by the _content entry in the Order dictionary. The Scoring stage contains components that adjust the scores of each content item. This stage contains the following components: G ScoringDiscounts This component adjusts the score of discount content items with the goal of promoting discounts most relevant to the current user. The OrderDiscount component applies the discounts whose scores are adjusted by the ScoreDiscounts component. The ScoreDiscounts component saves the scores in the ContentList object held by the CacheManager object. That ContentList object is then used by the OrderDiscount component in PAGBasket pipeline. G HistoryPenalty This component applies penalties to discounts based on how recently they have been selected, as well as on exposure limits the items may have. Penalties are values between zero (0) and one (1), which are multiplied by the current score of an item. This tends to reduce a score and thus reduces the possibility that the item is selected. G EvalTargetGroups This component targets particular groups for discounts, by evaluating a list of expressions for each item in a list and adjusting item selection. The Select stage selects one or more content items for return. This stage consists of a single component: SelectWinners. This component chooses items based on their final scores. To communicate the winners, the SelectWinners component builds a new SimpleList object that contains the ContentList object indexes up to the requested number of winning content items. The Record stage contains components that record the selection made to a database, the server log file, or a history string. This stage contains the following components: G RecordHistory The RecordHistory component is responsible for managing the size of the history list and truncates it when necessary. The component removes the oldest entries from the string when it exceeds the maximum length. The property page for the RecordHistory component allows the maximum number of entries in the history to be configured. This component trims the least recent history list entries, as necessary, to assure that this limit is not exceeded.
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