java read qr code from camera Your Business Personality and Your Image in Java

Read QR-Code in Java Your Business Personality and Your Image

Your Business Personality and Your Image
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So where do we begin Think back to our branding discussion from 1, concerning your business personality and how that relates to your products and customer desires These personality factors are major elements in the development of your eBay brand Think about the visual associations that go along with your specialty or niche If you sell women s beauty products, your visual style might reflect grace and femininity If you sell scrapbooking materials, you might consider a style that is homespun or crafty If you specialize in vintage art deco barware, a swanky retro look would be a great fit for your business High-tech businesses obviously benefit from a streamlined, modern, or even futuristic appearance Take a few moments with a pen and paper and brainstorm the sort of visual associations that fit your business
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Typefaces and Fonts Help Refine Your Look
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The first step in creating a graphic identity for your business is easy: choose a typeface or font that suits your business personality Typography is an incredible communication tool that conveys style and emotion well beyond the meaning of the words The right font can work wonders in conveying your brand image Once you ve chosen an appropriate typeface, you can and should use your font of choice in everything from your logo and some aspects of your Web design to your invoices, stationery, and any other communication with your customers
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Putting a Face on Your eBay Brand
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Experimenting with different typefaces is a great way to begin translating your business personality into a visual look To identify fonts that work well for your business, try this exercise: 1 Open a blank Word document and type in your business name 2 Copy and paste your business name 10 to 12 times 3 For each copy of the name, select and apply different fonts from the pull-down font menu on the toolbar
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Note: Another web-savvy way to accomplish this is at http://wwwdafont
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com This site offers hundreds of fonts along with a text box where you can type in your business name and preview it in any font they offer
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You should see how your choice of font can affect the perception of your business You may see a particular font that accurately conveys your personality or brand Figure 3-1 demonstrates how font choices convey different messages about several types of businesses The selection of fonts that come standard with MS Word, AppleWorks, or other commonly used document software is somewhat limited If you re not finding a good fit from the standard list of fonts, you may want to shop around online for a more unique typeface Dozens of Web sites offer samples and downloads of thousands of different fonts, many of which are freeware or shareware, and others can be purchased for a fee A few free and small fee font sites include these: FontFreak (http://wwwfontfreakcom) Acid Fonts (http://wwwacidfontscom) High Fonts (http://wwwhighfontscom) Abstract Fonts (http://wwwabstractfontscom)
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A quick Google search on the word font leads you to dozens of other font servers Take the time to shop around and do some research until you find a font that communicates your business essence and sparks the desired emotional response in your customers Be sure to experiment with the font you choose You ll use this font not just in creating your logo, but also in the printed correspondence you send to your customers Type up and print out some sample documents to see if the font conveys the same feeling on paper as it does on your monitor You also want to be sure that your text remains easy to read while still conveying the desired message about your brand Creative, expressive fonts are really fun to use, but you need to be sure that your customers can decipher the content of your message; so whatever font you choose, make sure it s easily readable Even if a font looks cool, if it s difficult to decipher, it will have an undesirable effect on your customers
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Figure 3-1 This figure shows sample business names expressed with different fonts Notice how the choice of font reflects the type of business and the perception of the brand
Creative, expressive fonts are really fun to use, but you need to be sure that your customers can decipher the content of your message Choose a font that represents your business personality but is still easy to read
You can use fonts for creating your logo and in printed customer correspondence (such as invoices, e-mails, and business cards) Take caution, however, when using an uncommon font for Web use either in your eBay
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