read qr code from pdf java Putting a Face on Your eBay Brand in Java

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Putting a Face on Your eBay Brand
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Tip: eBay offers customizable business card and stationery templates that
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are free to use for eBay Stores subscribers To view and download the templates, go to http://pagesebaycom/storefronts/collateralhtml
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While it s tempting for budget-conscious businesses to print letterhead and business cards on a home printer, it s worth investigating professional printing options Professional printing is not as pricey as you might think, and if you intend to create even a small volume of printed materials, it s actually more cost effective than purchasing expensive products like the perforated business card stock that you print yourself Your final product ends up being much higher quality and sends buyers a strong message of your commitment to your business
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Tip: You can get free, professionally printed business cards, as well as discount printing on letterhead, envelopes, brochures, self-adhesive stickers, and much more, through VistaPrint, an online printing service (http://www vistaprintcom) VistaPrint has preformed templates and custom design options for a variety of marketing and branding printed materials
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The two must-have printed pieces are letterhead and business cards Use your letterhead for printing professional-looking invoices and additional promotional materials Place business cards in every package you ship, and use them to promote your business in person-to-person situations Be sure to choose quality paper and coordinating business cardstock Carefully select the paper and ink colors to reflect your brand image Be cautious of patterned or textured papers as they can detract from your logo or your contact information Remember that your stationery has two purposes: To disperse your contact information to customers To further the consistency and strength of your eBay brand image
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Handle with Care: Packaging Considerations
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Traditional retailers understand the importance of packaging in consumer perceptions of their products Packaging makes or breaks the customer s impression of a product, and interesting packaging really makes an item fly off the shelves In e-commerce situations, the importance of packaging shifts from the product itself to the materials used to ship the goods directly to the customer Quality shipping materials increase the customer s perceived value of a product when it is delivered to them
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Quality shipping materials increase the customer s perceived value of a product when it is delivered to them
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It s amazing how many eBay sellers get this angle all wrong The temptation to save money by skimping on shipping materials is great, but if it decreases the chances of a customer returning to your eBay Store to purchase more, then you re actually losing money, not saving it Imagine you re a customer who just purchased an expensive crystal vase, and it s shipped to you wrapped in shabby, reused bubble wrap and nestled in a recycled Pampers box Suddenly, your excitement about the vase is diminished, and it just doesn t seem as special or valuable as when you viewed it online And you likely won t be returning to that seller s eBay Store to purchase anything else
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Tip: Shipping materials are expensive, so it s important to build that cost
into the price of your item or your handling charges, and then deliver the goods with packaging that reflects the quality and value of the product inside
Printed shipping labels ooze with professionalism Compare your reaction to receiving a package with a crisp printed label as opposed to a package with the address sloppily scrawled in magic marker One promises to contain an earthly delight, and the other looks like it may have come from the Unabomber To address your packages professionally (with the option to print your own postage), use the self-printed shipping labels offered through eBay via USPS (US Postal Service) or UPS You can also create an account with Pitney Bowes, UPS, FedEx, or other shippers directly for printed label and postage options Or try a third-party postage server such as Endiciacom or Stampscom
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