create barcode image using c# You re in the Marketing Business in Java

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You re in the Marketing Business
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Once you start selling on eBay with any consequence, you need to come to grips with the fact that you re in the marketing business You re a buyer, a seller, an office manager, and a strategist, but you re also in the business of persuasion With that realization comes a simple responsibility to connect
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Sell Anyone Anything with Words
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with customers on their terms That s where your profits are going to come from That s how auctions get bid up and why some eBay Stores are more popular than others The sooner you can think of yourself as a persuader, the better We live in a world of mind-boggling supply, where piles of useful stuff go unsold (or are sold at a loss) because nobody has the time or inclination to introduce it properly to the right audience A lot of people think that products sell themselves, but this simply isn t true Products don t have worth or value until you connect them with prospects, and the only way to connect with prospects is to identify with their needs and desires That s why it s important that you maintain an intimate knowledge of your niche
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Products don t have worth or value until you connect them with prospects, and the only way to connect with prospects is to identify with their needs and desires
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As an eBay seller, you don t have to develop new needs But you do have to be keenly aware of the connection between product and need, and then market accordingly The trick is to define your product accurately and place it in the context of customer needs that already exist Take a look at how two different eBay sellers presented what s usually considered a commodity item soap Here s the first description: You are bidding on a bar of Nautica soap This is a new bar in cellophane wrapper with no box, as pictured below Another soap seller provides a bit more information: My rose-scented natural soap is a soft-white bar featuring the lovely Rose fragrance and is enriched with lots of moisturizing shea butter Rose is a timeless fragrance, and this bar captures the enchanting scent of the rose bloom beautifully Bars are fragrant, lather luxuriously, rinse clean, and are hard, long-lasting, and a delight to use If you are looking for a premium quality, rosescented natural soap for yourself, or as a gift for someone special, this is the ideal choice The first seller thinks you can just trot out a product like a pony and expect the masses to open their wallets The other holds your hand and introduces you to a dream of moist, scented skin, and a long-lasting bar that provides delight, cleanliness, and sublime aroma He acts like Willie Wonka, helping you understand the new life, the new you that will emerge in the glorious
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sunshine of possibility The description even suggests giving the soap as a gift (We ll dedicate more time to the subject of gifts near the end of this chapter) It s not necessarily the zenith of descriptions, but it sure beats, Yo, soap for sale If you intend to move a lot of soap, it can pay to stand out, offer up some enticements, and develop a compelling description
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If a man is interested in buying what you have to sell, you can t tell him too much
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Frank Irving Fletcher (famous early 20th century ad man)
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Inventing Needs
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It is possible to invent a need We realize that product development is not the main pursuit of most eBay sellers However, sometimes new needs are discovered serendipitously Here s an example: Have you ever seen people hang CDs from fruit trees to keep the birds away Sooner or later, we ll see a Martha Stewart branded tree reflector that looks remarkably like a CD, retails for $599, and tastefully scares away fruit poachers Maybe they already exist eBay sellers with a tight niche focus and a comprehensive understanding of customer needs, problems, and desires will ultimately invent new needs and deliver the products to fill them
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