read qr code from pdf java Caution: Studies show that buyers automatically mistrust sellers who in Java

Decode QR Code in Java Caution: Studies show that buyers automatically mistrust sellers who

Caution: Studies show that buyers automatically mistrust sellers who
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don t spell correctly Unless you re going for some obvious humor, don t put yourself in a hole from the start Use the spell-check feature
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Sell Anyone Anything with Words
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Writing/Editing Checklist
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1 Write like you re talking directly to the prospect (use the word you) 2 Forego style copy and use selling copy Style copy is vague and moody, while selling copy is no-nonsense It identifies needs, desires, and problems and satisfies them 3 Support assertions with evidence and examples Tangible, mentally vivid examples help pull readers through the text 4 Make sure you accurately describe the item s condition 5 Break complex sentences into shorter, clearer sentences 6 Arouse the curiosity of the reader (rather than satisfy it) 7 Provide readers smooth transitions so they don t pause and click over to some other listing 8 Write compelling benefits into headings and subheads 9 Use real facts and numbers (for example, use 57 satisfied customers instead of dozens of satisfied customers ) 10 Go back and weed out excessive adjectives 11 Edit your copy for misspellings and grammatical errors 12 Provide a compelling offer at the end of every description (more in 5) 13 Offer a solution Don t waste time on theory, probability, and speculation Good writing establishes well-defined problems and offers easily understood solutions (more in 5) 14 Avoid exaggeration 15 Use selling words in your keyword title, if necessary 16 Utilize customer comments and testimonials in your description
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As we mentioned earlier, spelling and grammatical errors are typical no-nos There are, however, times when a certain unpolished, ill-mannered, regressive approach can work to your advantage For example, behold the little gem of a trucker hat shown in Figure 4-2
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Figure 4-2 White trash hat
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The description here makes our case for unsophisticated speech that works: In the common corner ya got the hat that everyone wears, from fancy pants in Ho wood to ditch diggers in Des MoinesVon Dutch! In the trailer park corner ya got a killer hat at a frickin reasonable priceWHITE HOT TRASH! Let s git ready to bid or sumthin The writer captured a bit of that trashy flavor, matching the tone and style of the copy with the product itself This kind of stuff can be fun, but be careful if you use it If the audience doesn t get it, you can fall flat on your face and waste a listing On the other hand, if you come up with an approach that lots of people find humorous, clever, or outrageous, the listing can become viral and get e-mailed around the Internet We discuss this more in 5
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Using Differentiation
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These days, eBay searches turn up lots of everything The listing site has ceased to be that cozy little collectible and antique trading center on
Sell Anyone Anything with Words
the Web To maximize bid pricing, you need to set yourself apart from the competition Make your wares better, faster, stronger, easier to use, automated, fancier, and trendier, and you ll put yourself ahead of the pack If you ve got the fastest laptop microprocessor on the market, yell it from the mountaintops If you ve got the slowest, tell prospects how it uses less power and conserves batteries If your pottery is made by monks, tell them how it s sacred If it s made by machine, highlight the perfect dimensions Also, remember to sell your own particular product For example, don t convince people to buy just any antique watch Extol the virtues of your antique watch It s going to pop up on lots of searches, so you need to differentiate it and make it stand out from the crowd
Secret Sauce Features vs Technical Nonsense
Some vendors and manufacturers crave differentiation so desperately that they devise strange, incomprehensible product features They get into all kinds of trouble describing crazy features and XM-3000 performance statistics that are lost on the potential customer s dream receptors If your product really does something different, if it s oozing with secret sauce, then certainly highlight that However, do it by connecting with buyer benefits and keeping it simple Here s a good benefit list about a Palm handheld device that was listed on eBay: Read and reply to your business and personal e-mail Send an SMS message and collaborate quickly with colleagues Type an e-mail to your team on the thumb keyboard Use the phone feature to make a call and take notes at the same time Edit spreadsheets, documents, and presentations on the Tungsten W handheld s crisp, high-resolution color screen Keep track of calendars and contact information Notice the seller didn t lead with confusing features like Motorola MC68VZ328 33 MHz Display, TFT active matrix - reflective - 16-bit (64K colors) Those may be important when it comes time to compare the device to others, but the dream needs to be sold first
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