read qr code from pdf java Optimizing Your Store for Google and Other Search Engines in Java

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Optimizing Your Store for Google and Other Search Engines
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The more optimized your listings and eBay Store pages, the more likely you are to rank high on Google (and Froogle) when people search for the kinds of items you carry This drives traffic to your listings and eBay Store Google (as well as many other popular search engines) crawls eBay and will index eBay Stores Some people call this spidering It s essentially a way of indexing the Web to make sites accessible via the search engine In 2, we discussed the ways that eBay submits your Store to search engines with keywords from your Store name, description, categories, and your customizable meta tags These text elements will make your eBay
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Store appear when people search for the keywords used in these fields However, the ranking your Store receives in these search results depends on other factors such as link popularity, relevance, and stickiness Link popularity is based on how many other sites have links to your URL so setting up reciprocal links with other eBay Store vendors and offeBay Web sites will boost your ranking in search results Relevance refers to how much the actual content of your pages matches the keywords that are spidered by the search engines Stickiness refers to the length of time users spend on your site (Maximizing your site s content and making it interesting for your customers to browse longer helps optimize your eBay Store, too) Efforts you make to improve these factors will improve your position in search results Since most people only browse the first few pages of search results, it s essential that you do so if you want to bring it new customers from the Internet-at-large Different search engines favor different criteria when creating their search result rankings Some weigh more heavily on stickiness, others on link popularity They re also fairly secretive about the ways they perform their ranking, and they are continually revising the criteria they use to keep search result ranking as natural as possible Search engine optimization is both art and science and getting into it is a bit like going down Alice in Wonderland s rabbit hole (you just go deeper and deeper!) Fortunately, resources abound to help you Several good books have been written on search engine optimization One recommendation is Search Engine Advertising Buying Your Way To the Top, by eBay University author Catherine Seda Web resources are particularly helpful, since they can respond more quickly to the ever-changing nature of search engines A good, general overview of search engines can be found at http://wwwsearchengines com/ Google publishes more detailed information for webmasters at http:// wwwgooglecom/webmasters/ Quite a few heavyweight optimization software packages exist, as well WebPosition Gold is a perennial favorite
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For our purposes, though, let s stick to some fundamentals First you need to include keywords that describe the contents of your eBay Store in your store description eBay provides a couple of examples of what works: OK Store Description: All the fabulous jewelry you love at great prices! Better Store Description: Vintage jewelry reproductions; necklaces, pendants, and rings! (This approach was covered in 2)
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Second, choose names for your custom categories that include product keywords that you expect buyers to search on Here are eBay s examples: OK Custom Categories: Rings Pendants Necklaces Better Custom Categories: Vintage Rings Rare Pendants Antique Necklaces Finally, choose a store name that describes the products you sell: OK Store Name: Katie s Fabulous Finds Better Store Name: Katie s Fabulous Vintage Jewelry and Jewelry Boxes There s so much more to cover here, but there s just not room for it all The best supplemental information on these topics resides in the eBay Stores portion of the Community page on eBay (navigate to Community | Discussion Boards | eBay Stores to find this page) You can also explore other resources at http://searchenginewatchcom and at http://wwwsearchenginescom
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