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E L E V E N
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What Is a Bid Sheet Bid-Reporting Companies Public-Agency Bid Sheets Payment, Performance, and Bid Bonds Are You Bondable Why Are Bonds Required Big Jobs Big Risks Cash-Flow Problems Slow Pay No Pay Completion Dates The Bid Process The Competitive Nature of the Bid Sheet Submitting Bids in Person Preparing Accurate Take-Offs What Is a Take-Off Using Take-Off Forms Keeping Track Build in Contingencies Keep Records Pricing What Is a Profitable Markup How Can Your Competitors Offer Such Low Prices Pricing Services for Success and Longevity Proper Presentation Mailing Follow-Ups Phone Facts Dress for Success Your Vehicle
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Introduction
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Sustainable building practices are the wave of the future Going green is good for the environment and can be very good for your bank account The demand for eco-friendly building practices is high People are willing to pay more to waste less Whether you are a carpenter who wants to venture into being a builder or a traditional builder already doing business, you should give serious consideration to sustainable construction materials and practices Going green is not as simple as using a few green products in the homes that you build Look at the entire project Integrate the various sustainable options to provide a full green package This is the best way to earn your reputation as a green builder Before you take out new ads that label you as a green builder, you need to understand what responsibilities you are taking on To be a real green builder, you are going to need to educate yourself from start to finish, and this book is the starting point The author, R Dodge Woodson, is a household name in the construction industry With over 30 years of experience as a builder, remodeler, and master plumber, Woodson knows what he is talking about This is your chance to gain invaluable experience for a fraction of the cost of what a one-hour consultation would cost If you are looking for a brighter future in the building business, this book should be your first step in building a solid foundation for your new career as a green builder Take a look at the table of contents Flip through the pages and notice the tip boxes The author has implemented his noted conversational tone and reader-friendly approach to make this book a pleasant trip rather than a grueling learning experience The result is a very effective view of what it takes to become a successful green building contractor without the suffering often associated with learning This is your fast track to getting in on the green boom
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Copyright 2009 by The McGraw-Hill Companies, Inc Click here for terms of use
Contents
Confidence, the Key to Success Know Your Competition Effective Estimating Techniques
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C H A P T E R
T W E L V E
Using Sustainable Building Practices to Make More Money 189
Why Pay More Sales Training Do the Math Know Your Product Preserving the Future 189 191 192 192 193
C H A P T E R
T H I R T E E N
Growing Your Business the Smart Way
Public Perception Is Half the Battle Picking a Company Name and Logo Company Names Logos How Your Image Affects Your Clientele and Fee Schedule The Visual Image Fee Factors Once You Cast an Image, It Is Difficult to Change Set Yourself Apart from the Crowd Company Colors Slogans Build Demand for Your Services through a Strong Image Joining Clubs and Organizations to Generate Sales Leads There Is No Business without Sales
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Contents
Marketing Is a Pivotal Point for Any Business Should You Enlist Commissioned Salespeople The Benefits of a Sales Staff The Drawbacks to Commissioned Salespeople Where Should You Advertise The Phone Directory Newspaper Ads Handouts, Flyers, and Pamphlets Radio Advertising Television Commercials Direct-Mail Advertising Creative Advertising Methods What Rate of Return Will You Receive on Advertising Costs Learn to Use Advertising for Multiple Purposes Building Name Recognition through Advertising Generating Direct Sales Activity with Advertising Without Advertising, the Public Will Not Know that You Exist Promotional Activities How to Stay Busy in Slow Times
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