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these colors would attract attention and be remembered, but the impression would not likely be the one you wanted to create For most businesses tan, ivory, light blue, or off-white are acceptable stationery colors Color is also important in your truck lettering and job-site signs If your truck is dark blue, white letters will show up better than black letters If the truck is white, black or blue letters would be fine For job signs, it is important to pick a background and a letter color that contrast well You want the sign to be easy to read from a distance, so size is also important When you talk with your sign painter or dealer, you can review samples of how different colors work together Now, let s examine the value of company slogans
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Slogans
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PRO Slogans are often remembered when POINTER company names are not If you will be Slogans are often remembered advertising on radio or television, slowhen company names are not If you gans are especially important Since will be advertising on radio or televiradio and television provide audible sion, slogans are especially imporadvertising, a catchy slogan can make tant Since radio and television its mark and be remembered When provide audible advertising, a catchy advertising in newspapers or other print slogan can make its mark and be ads, slogans show the readers key words remembered When advertising in to associate with your company newspapers or other print ads, sloTry a simple test When I ask you gans show the readers key words to the question in the next sentence (no associate with your company fair peeking), think of one company as fast as you can Which pizza company delivers If you thought of Domino s, my guess was right Domino s has been a great success in a highly competitive business The logo on their box is a domino A lot of pizza places deliver, but if you live in an area where Domino s is available, you can t think of pizza delivery without thinking of Domino s This fact is no accident I m sure the brains behind Domino s have spent huge sums of money to develop this image The golden arches are another example of good marketing, as is the slogan that lets you have it your way All major food franchises have established logos, slogans, colors, and more Their marketing and advertising are expensive, but they work Advertising only costs a lot of money when it doesn t work If expensive advertising works, it makes you money
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Thinking of a slogan for your business might take a while, but it s worth the effort If you need inspiration, look around you at other successful companies Examine their slogans to gain ideas for yours, but never use someone else s slogan
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Build Demand for Your Services through a Strong Image
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You can build demand for your services through a strong image People like to deal with winners If your company has the reputation of being fair, professional, competent, and dependable, customers will seek you out Building business demand through a strong image can be done in several ways One way is to build your business PRO POINTER a little each time you serve a customer This will build a word-of-mouth referral You can build demand for your sersystem Word-of-mouth referrals are vices through a strong image the best business you can get But if you People like to deal with winners If don t want to wait for the results of cusyour company has the reputation of tomer recommendations, you can use being fair, professional, competent, advertising and dependable, customers will Advertising is a very powerful busiseek you out ness tool In skilled hands, advertising can produce fantastic sales results Consider this: You are about to move to a new city; which real-estate brokerage will you call for relocation help I would guess you would call a brokerage where all the brokers and agents wear gold coats The gold-coat brokers get a lot of visibility on TV, radio, and in print ads Once you hear a hundred times how they are the best realestate team around, you might start to believe it You may not know anything about a particular brokerage, but advertising plants the seed that the gold coats mean success If you buy into the advertising, you are likely to call these brokers If the broker doesn t make a good personal impression, you may choose another brokerage, but at least you called the gold team This same strategy can work for you When operating a contracting business, advertising alone will not get the job done You or your company representatives will have to keep the ball rolling once you are in touch with potential customers Talk to some professionals in the field of marketing, and I think you will be surprised at the results you can achieve
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