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what they lack in numbers Styling studio heads at the Big Three (General Motors, Ford, and Chrysler) believe women stylists are already having an enormous impact on auto design With fourwheel-drive vehicles alone, their concepts are dashing, combining practicality with verve Although women stylists design for everybody, they also design with the woman driver in mind Mimi Vandermoler, Ford s highest-ranking woman designer, headed the Probe design team She feels auto companies must get more women into the field and put them where major decisions are made She also believes the woman driver s special needs must be met These include seats that accommodate the short skirt and let smaller women reach a car s foot pedals How did some of the prominent women stylists decide to make their careers in automotive design For one of them, the itch began as early as age five Cecile Giroux, a multitalented Ford stylist, fell in love with the race car in a TV cartoon series before starting first grade She presented her father, a Chrysler engineer, with her own rendition of the car and asked him to build one like it at his plant He laughed at the idea, but years later, he was to remember this incident with chagrin as she made her mark in the rival auto company Before joining Ford, Giroux attended the prestigious Center for Creative Studies (CCS) in Detroit and majored in the school s transportation design program While there, she showed her flair early by designing a way-out motorcycle The CCS chair s assessment: It was so macho it just blew the guys away Giroux spent several years in Ford s European design schools in Italy and England, honing her skills In her case, the career path to automotive styling was as exciting as the career itself Giroux has some unusual thoughts about styling She wants auto design to reflect nature Her love of animals is apparent in her designs The graceful movements of a horse are translated into the smooth lines of an automobile Verdant, cool forest colors are a hallmark of Giroux s interiors
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18 CAREERS FOR CAR BUFFS
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Liz Wetzel, a senior designer for Cadillac, once thought she would be designing blenders for a living As an art student at the University of Michigan, she majored in project design Teapots and appliances were her forte, but a summer job at General Motors Truck and Bus Group ended her product-design aspirations She returned to the University of Michigan and concentrated on marketing and engineering Wetzel eventually returned to GM and worked her way up to a design slot in the prestigious Cadillac studios Wetzel strives to understand the attitudes of buyers twice her age I m designing for a specific market, Wetzel says about interpreting the needs and preferences of Cadillac customers One of the areas she pays close attention to is the Cadillac interior, and it s no coincidence that the roominess and appointments are reminiscent of first-class accommodations on a jetliner Julie Geldelman Dolan works on Chrysler cars ergonomics, solving people puzzles, such as how passengers fit most comfortably into a car She had elected architecture as her major at Michigan State University when she quickly realized that the field lacked kicks She transferred to CCS and felt instantly comfortable with automobile design At Chrysler, Dolan designed the interior of the Neon concept car and captured top honors at the North American Auto Show in Detroit The preproduction Neon was the ultimate Lego car add, subtract, expand, reduce This idea car even had removable seats that users could take to the beach As is so often the case, Dolan s extremist ideas were not used on the production Neon She didn t mind this because these progressive ideas can appear years later when studio heads, production people, and the public are more receptive to them Still, the aura of friendliness she worked into her designs was retained in the production Neon The executives had picked up some of the fun of it, she says
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