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Through case studies, examples, and hands-on exercises, you will learn to use my three-step model to respond in all media You ll read examples that reflect the kind of writing you do every day from E-mails and the Web to traditional reports, from sales letters to collection letters, and from proposals to memos Speci cally, you will learn to write: E-mail subject lines that get your messages opened ahead of the pack proposals that persuade others to your point of view memos and letters that express your ideas succinctly Web copy that encourages interactivity workbooks and training materials that motivate students to learn reports that in uence decision-makers You ll learn strategies to adapt the valuable guidelines and techniques used by today s most successful business writers Through exercises and lively debrie ngs, you ll discover how to write persuasively Whatever the media, you ll know how to achieve these critical business objectives: 1 Motivate readers to speci c action (for example, request a personalized quote or call for further information ) 2 Create just the image you seek to convey (conservative and professional, for instance, or informal and playful) 3 Write error-free documents in one-third less time (By following the three-step system, the writing process is streamlined) 4 Catch even the hardest-to- nd mistakes (Speci c proo ng tactics go beyond the basics; not only will typos and the like be found, but learning to x common errors encourages critical evaluation) 5 Avoid common mistakes that undermine individual and organizational credibility (such as run-on sentences and improper punctuation) 6 Rivet readers attention to get E-mails and letters opened and read (by providing meaningful information in the subject line of an E-mail or in the opening line of a letter, for example)
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Everyone who writes for business will bene t from this book Experienced writers will enjoy a refresher course and pick up dozens of timesaving tips Novices will learn an approach proven to quickly and ef ciently generate written communications You will learn everything you need to know to get your ideas across clearly and persuasively Through exercises and practice and by reading alternative solutions to the exercises you ll learn how to use my tried-and-true three-step model to dramatically improve your writing
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By dividing the task of writing into three distinct steps, you ll nd the process of writing easier and discover shortcuts that will save you time The three steps are: Step One: Get Your Thoughts in Order Step Two: Create a Draft on Paper (or on Your Computer) Step Three: Revise for Clarity Within each chapter, there are several exercises Intended to ensure that you practice using the tools, the exercises are challenging and fun Additionally, the exercises will help you: prove to yourself that you ll be able to remember and use the three-step model know that there are always several ways to express a thought; this tip helps you avoid writer s block as you hunt for the one right way to write something save time and energy while still producing top-notch writing; no more will you be dependent on the aha of creative inspiration Each chapter uses speci c techniques to elicit the information needed to write well This approach, therefore, becomes a checklist for you as you go through the writing process Over time, you ll discover that the more frequently you consult the checklist, the more quickly the system will become second nature The checklist includes:
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Step One: Get Your Thoughts in Order  Answer the question, What do I want my readers to do as a result of reading this  Analyze your audience by considering their personalities and by using the Formality Index  Assess your writing assignment with the Matrix of Persuasion Step Two: Create a Draft on Paper (or on Your Computer)  Organize your thoughts  Use the Hub & Spokes model to get your thoughts on paper Once done, select your beginning and ending paragraphs  Generate a rst draft Step Three: Revise for Clarity  Revise to a second draft with the Empathy Index, and focus on the lead and salutation  Add a snappy close (And consider adding a PS, addendum, appendix, enclosures, or attachments)  Make the writing speci c  Select the best words using the principle of FURY  Ensure the writing is concise, clear, positive, and parallel  Check your grammar, punctuation, word usage, and capitalization  Make the draft visually appealing  Read the entire draft
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