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to surprise tenants who have arrest warrants outstanding The audit reports can also show usage patterns to help with resource allocation decisions Some tenants have complained vigorously about the intrusiveness of the technology But some of the complainers have been dismissed as those who were engaged in criminal activities and felt threatened by the system The complaints reduced as these individuals moved out or got evicted Some tenants also complained about the lack of privacy, in particular single people who might have overnight visitors, as well as security being too extreme for a housing project The result of improved security has been higher occupancy rates Many tenants have expressed their overall satisfaction; they feel a tremendous increase in a sense of personal safety Children can play in the inner courtyard without being exposed to drug dealing, and prostitution has been stopped The crime rate has reportedly dropped significantly in the Marshall Field Garden Apartment Homes
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Keeping customers happy and satisfied wins their loyalty a main business objective As the saying goes, The customer is the king, but you have to know the king first and that is where biometric technology comes in By allowing organizations to automatically identify customers, biometrics improves convenience
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Kroger, the country s largest grocery company, with about 3,600 stores nationwide, has recently completed a trial of fingerprint biometrics recognition in conjunction with check cashing in its stores Because of the trial program s success, Kroger fielded the system in 250 stores nationwide by the first quarter of 2000 Kroger uses a fingerprint scanning system In each store, approximately 45 percent of all Kroger customers write checks to pay for their purchases These customers are given the opportunity to participate in the fingerprint-scanning program A Kroger executive said that about 8,000 to 10,000 customers per store participated in the test phase of the program Kroger reportedly has been pleased with the program s performance as well as the overall reduction of check fraud in its stores In the six trial stores, approximately 1,000 incidents of check fraud took place each month before Kroger implemented the system The pilot stores have had zero incidents of check fraud since implementation This dramatic drop in the incidence of fraud has created a large enough savings that the system should pay for itself within a year In 2002, Kroger has been experimenting with a new retail point-of-sale system in several of its stores in College Station, Texas Shoppers who enroll free of charge to use SecureTouch-n-Pay, the finger image machine, simply walk up to the cashier station and pay with their fingerprint A Kroger executive explained that Kroger experienced very little negative reaction from customers to the use of fingerprint scanning Customers have been pleased at the hassle-free process No longer do they need to show an ID card but simply put their finger on the scanner and within a second the process is over After a customer places his finger on the
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scanner, the data collected are matched to a local database on the store workstation containing the records of that store s customers If the fingerprint is not in the store s local database, the computer searches the main Kroger database off-site If the customer is found in the main database, the individual is identified and the local database then receives the customer s record for future transactions Kroger was initially concerned that their senior citizen customer base might express concerns over the program but found that this group was the most enthusiastic about the biometrics system The seniors are highly motivated with regard to fraud and security and welcomed the fingerprint scanners Kroger did discover that seniors tend to have drier hands than younger people, which at first hampered getting a good read on the scanner Kroger made adjustments and now the system operates well for this customer group
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United Retail s Jet Stores in South Africa are using facial recognition for a preferred customer service application Specifically, United Retail is using the technology to register customers faces along with their credit card and related data on a voluntary basis When a customer approaches the counter, a small camera next to the cash register scans her face The attendant can refer to the stored customer details and the attendant can give more personalized service, thus making the customers feel preferred United intends to create a loyalty program to reward registrants and to eliminate the need for them to carry credit cards All that the customer needs is his or her face to complete a transaction United Retail chose facial recognition because it is passive; the customer does not need to do anything
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Information is the lifeblood of any organization However, the value of this information is fully realized only if authorized employees can properly access and share it thus the need for computer networks and access controls Access to computer networks is traditionally provided through passwords supplied to the user But, as explained in detail in 1, employees, in the age of password overload, have trouble remembering passwords and thus pick ones that are easy to remember (and easily compromised), or write them somewhere convenient (where they can be easily obtained by unauthorized people) When they do not pick easy ones to remember (like a favorite sports team) or write them down in secret places (like on a sticky note under the keyboard or mouse pad), employees tend to forget their passwords Thus, many hours are lost and resources squandered as system administrators provide them with new passwords Biometrics provide a solution by not requiring a person to remember his or her password, saving headaches for users and systems administrators, and most of all by keeping information secure
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Blue Cross & Blue Shield of Rhode Island (BCBSRI) is in the process of implementing an enterprise-level computer security system based on biometrics The
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