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Point-of-sale displays Ambient video and music Video business cards Video yearbooks Lecture support resources Repair and maintenance manuals Medical informed consent information Video tributes for anniversaries, awards, and funerals Patient information systems and home health special needs instructions Language translation assistance Home videos and photos Blu-ray video, of course, has its disadvantages when compared with other media Following are a few examples of material where Blu-ray may not be well suited, especially related to computer applications (Of course, a Blu-ray Disc can contain computer software in addition to player-based video) j Interface Other devices, such as computers, allow keyboard entry and pointand-click graphic interface Some Blu-ray players can be equipped with mice, keyboards, and even game-console-style hardware such as infrared batons, balance boards, and steering wheels, but these are not typically available on standard players j Text entry An on-screen keyboard can be used with the remote control for entering text, but it is cumbersome compared to a computer keyboard j Documentation and databases Text may be difficult to read from normal TV viewing distance Searching requires unwieldy text entry using the remote control j Productivity applications Word processing, checkbook balancing, e-mail, et cetera, can actually be implemented in rudimentary fashion using BD-J, but are generally impractical compared to computer implementations j Memory Blu-ray players have persistent data storage, but it is limited in size and may be deleted by the user
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Because a Blu-ray Disc can contain any type of computer data and software, the content possibilities are practically endless Video and audio, of course, are simply another form of digital data but, in general, when people talk about data on optical discs they are referring to computer data such as software applications, text files, and so on Often the term BD-ROM is used to refer to data-only discs, even when they are recordable, which is a misnomer Although CD-ROMs and recordable CDs are still widely used for PC applications and data storage, DVD-ROM and recordable DVDs have become more popular DVD drives have become even more popular, as they can read and write CDs Blu-ray will displace DVD
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for applications requiring large amounts of data storage and, eventually, when Blu-ray drives approach the price of DVD drives, they will become the dominant hardware format That said, recordable DVD discs will continue to be widely used because of lower cost and compatibility with older systems
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Sales and Marketing
Blu-ray is an excellent sales and presentation tool A complete presentation system can be contained in a portable player DVD proved popular for this, and Blu-ray has the advantage of much more detail and readability on high-definition displays Home sales presentations, for example, can be enhanced greatly by professional video supplements provided on disc The presenter simply plugs a portable player into the customer s TV or puts a disc in the customer s player Unlike videotape, which must be watched in a linear manner, a DVD or Bluray Disc can contain different segments for different scenarios, with answers to common questions, and so on, all quickly accessible from menus The need to train sales and marketing representatives is reduced by having them rely on prepared presentations to be called up, as needed A point-of-information kiosk or a trade show video presentation is vastly improved with Blu-ray The disc can be set to loop forever customers will not wander off as they did when a black screen appeared after the tape ran out or while it rewound Full interactivity, either directly for the person using the kiosk or for a representative working an exhibit, can be provided on the disc Product catalogs with thousands of photographs and video vignettes can be put on a single disc for a fraction of the cost of printed catalogs Of course, the video catalog cannot be read at the kitchen table at least not until thin videopad players become available Environmental resource waste from printed catalogs is becoming a big concern Environmentally conscious companies can replace tons of paper with polycarbonate discs By producing discs that connect back to the company Web site via the Internet, the life of the discs can be extended with updated prices, product information, new promotions, and other supplements A Blu-ray Disc can contain literally hundreds of hours of audio, any part of which can be accessed in seconds, making it the perfect vehicle for instructional audio programs
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