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During the production process, many decisions between different options need to be made The choices that are made depend on the particular project's technical and creative requirements, the budget, the timeframe, and, occasionally, personal preference
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You must decide whether to do some, most or all of the work yourself, or to outsource the project to a BD production house or to partners who can take on some of the specialized
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work needed to create a BD Even the larger facilities have a network of partners to do some of the specialized work whether it be interactive menu design and graphics creation or BDJ programming for custom widgets or special encoding with a particular codec All but the very largest facilities use a partner for their subtitle needs The advantages of producing a title yourself are that you have full control of the project and can make changes, as needed If you intend to produce a number of BDs, you can build a base for long-term production Service bureaus have the advantage of knowledge, experience, process and the hardware and software tools needed to produce a BD They have trained personnel and can usually produce a disc quickly, if necessary They have tools for testing and should have a collection of players and BD-drive-equipped PCs for compatibility testing and quality control The specification verifier software, for example, is very expensive, has sometimes difficult to interpret test results, and only needs to be run before replication This is a good case for having a third-party partner perform this step Service facilities also usually have connections with replicators They can also guide you through the AACS licensing process To find an appropriate service facility for your BD project, check with other media producers for referrals, comments and recommendations, or look in trade magazines and features for knowledgeable BD personnel and service bureaus The better companies are well known and are often featured in articles Advertisements display the companies with marketing budgets but often the best service providers remain so busy that they don t need to advertise for more business With a list of several companies in hand, do a comparative analysis between them Request company information, including background, personnel, equipment, BD experience (whether with HDMV or BD-J mode authoring/programming), video and audio encoders, production capacity, and other available services that can help you with your project Ask for a demonstration or sample discs Once you choose a facility, develop a good relationship and communicate regularly during projects There are many more variables available for the VC-1 and AVC codecs than with MPEG2 Depending on the encoder, you may have control of bitrate (CBR, VBR, or constant quality), GOP structure as well as motion estimation Variable bitrate (VBR) compression always enables better quality, especially for video with varying scene complexity VBR allows using more bits when needed Most encoders will only encode with VBR Since source material is now often in the form of digital files and not videotape, one- or two-pass VBR does not take that much longer than a CBR encode Good VBR encoding is somewhat of a black art and requires a compressionist experienced with the encoder being used Constant bitrate (CBR) compression is cheaper and often faster because it does not require multiple passes, although many encoders do not offer CBR due to the complexities of the VC-1 and AVC codecs If the encoder offers CBR encoding, for projects without a lot of video and with enough bandwidth for the high data rate, CBR can achieve the same quality as VBR Beware, though, that when using lossless compressed audio, you will not have the bandwidth for high video bitrates, so you will have to drop the average bitrate to allow the combined audio and video rates to be within the maximum allowable bitrate A high quality encoder with a highly skilled compressionist will be needed to get streams that can be multiplexed and still be within BDA specifications
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