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Format Wars, the Next Generation
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On January 7, 2002, Toshiba announced its next-generation read/write optical disc technology using 405-nm blue-laser technology, able to store up to 30 Gbytes on a single side, capacity enough to record three hours of high-definition video Toshiba demonstrated the technology at the International Consumer Electronics Show (CES) in Las Vegas, and said it would propose the technology to the DVD Forum On February 19, 2002, nine companies Hitachi, LG, Panasonic, Pioneer, Philips, Samsung, Sharp, Sony, and Thomson Multimedia announced that they had established preliminary specifications for the Blu-ray Disc format, a new, high-density, rewritable disc format with up to 50-Gbyte capacity based on solid-state blue-laser technology The war had begun Of course, blue-laser announcements did not make DVD instantly obsolete, and on February 26 the DVD Forum voted to move ahead with a proposal from Warner Bros and other motion picture studios to put high-definition video on dual-layer DVD-9 discs This was informally dubbed HD DVD9 Seeing a storm on its horizon, the DVD Forum (which included Toshiba and the nine Bluray companies) announced in April that it would investigate next-generation standards for high-capac-ity, blue-laser discs Many in the industry predicted that Blu-ray would soon be adopted by the DVD Forum and there would be a smooth road to the next-generation of optical disc formats Insiders quickly realized, however, that the beginning of a politically charged conflict was being staged that would create new friends and new enemies in a fight for the multi-billion dollar legacy from DVD In May, the nine Blu-ray companies announced the formation of the Blu-ray Disc Founders group and stated that they planned to release version 10 of the recordable disc specifications in June Incredibly, in spite of the clear lesson from DVD that entertainment content could make or break a format, the group was focused on recording technology and seemed to
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ignore the behemoth industry in the hills of Los Angeles On June 20, 2002, Circuit City, the largest electronics retailer in the US, became the first major VHS retailer to announce that it was eliminating VHS movies from its stores to make room for faster-selling DVDs In August, Toshiba and NEC formally proposed their blue-laser optical disc format, now called Advanced Optical Disc (AOD), to the DVD Forum The AOD format was twice voted down in meetings of the DVD Forum Steering Committee, with Blu-ray supporters mostly voting against or abstaining (which had the effect of a no vote) In November 2002, amidst charges of anti-trust behavior against the Blu-ray companies that had blocked previous votes, the DVD Forum voting rules were changed (so that abstentions no longer counted) and AOD was finally approved by the DVD Forum Steering Committee It was later renamed to HD DVD Also in November, the Chinese government announced that enhanced versatile disc (EVD), a project that started in 1999 and experienced several cancelled launches, would be launched by Christmas 2003 EVD had been created as an alternative to DVD in part to decrease the flow of licensing royalties to Japan and other DVD patent holders The plan was for EVD to use a new optical disc format and compression technologies developed in China, but the anticipated new technologies were too slow in coming, so the format ended up using red-laser DVD, flirted with proprietary video compression technologies (VP5 and VP6, developed by On2 in the US), and finally settled on MPEG-2 The EVD format supported HD video resolutions, including 1280 720 at 60 fps progressive (720p) and 1920 1080 at 30 fps interlaced (1080i) In April 2004, another group led by Amlogic and several major Chinese television manufacturers, announced development of the HVD format, and in May the DVD Forum began investigating a proposal from the Industrial Research Technology Institute (ITRI) of Taiwan for the FVD (forward versatile disc) format, intended specifically for the low-cost Chinese market In October, prototypes of both dueling blue-laser formats were unveiled at the Ceatec exhibition in Tokyo Sony, Panasonic, Sharp, Pioneer, and JVC showed prototype Blu-ray Disc recorders while Toshiba showed an AOD prototype
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