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Case Study: Making a Web-Enabled CD
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done has not been boring We ve done some kid s projects We ve done a Tattoo clip-art CD That s fun stuff And certainly the Jerky Boys would qualify at the top of that list Was the animation done using onion-skinning in Director Yeah, a lot of was done in a pure, cel-based fashion Literally doing overlays from a paper sampling Scanning that stuff in, computer-coloring them, and then using Director to onion-skin the things out Are there any tools out there that do decent cel-based animation without having to resort to paper I think if you get at the really high end that there are And, certainly, you ve got you re traditional 3D packages out there which can be used for doing stuff pretty effectively I guess, for us, we ve found that the best way to get the best end result is to start things off by hand, get it into the system and then really use the computer for what it is really good at And that s manipulating things after the fact
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Case Study: Making a Web-Enabled CD
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This case study continues where the last one left off Right Angle Inc took advantage of the scheduled re-release of the Jerky Boys CD to update the content and add Web-enabled components This case study describes how they did it and also offers some perspective on the market trends for multimedia on optical disc versus the Web Maybe we can talk about what you have done to the earlier CD to make it Web enabled One of the things we did to make it Web enabled: We made the Web portion of it dynamic We used a Cold Fusion driven back end that then feeds into the Enhanced CD, if the person viewing the content has online capabilities Was this project completed fairly recently This was done last year [1999] Basically, what happened is this The label, which is Mercury records, felt compelled to charge more for the enhanced version of the CD The industry standard is to say: we re including this additional CD content for free We released a limited edition in limited quantities a situation that appeared to present barriers
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to proper distribution I know that the Jerky Boys, as an act, were unhappy about it, so they decided to re-release it I was insistent about having an opportunity to freshen the project Some time had expired and the bar had been raised as to what is cool and what is not cool on the Web By adding the whole Web-aware component, we felt we had a way to make the project more evergreen Does the extra content look seamless while you are online playing the CD Will it actually pull in new content automatically from the Web It will pull in new content and the primary attraction to the online component was contest driven When you get to the main screen you have the opportunity to play what in essence is a needle-drop type of contest You re delivered a sound clip via the Internet and you try to guess what track and what album it is from The results are entered into a databasedriven Web page on the Jerky Boys site They were pulling winners out of it weekly or monthly We wanted to have some incentive built into it, in addition to the ability to deliver changing assets without having to reburn a disc Is the new Enhanced CD on the market now It is out there Sales are about a year old at this point, so it is certainly not setting any sales records at the moment I believe it went gold which is half-a-million copies The Jerky Boy themselves are a real interesting machine From their discography, they sell somewhere in the vicinity of 5,000 to 10,000 units a week It really is quite phenomenal how well prank phone calls can pay We d like to think that we had a little to do with the sales of the most recent effort Can you get into the mechanics of how you pulled all these components together and did the Web-enabled part Sure As always, whenever you are talking Enhanced CDs, the primary consideration from the start of the project is real estate By that I mean how much room you are going to have to work with on the CD-ROM after the audio portion is complete The dif culty there is that you and the artist have some latitude in determining how many tracks are going to be included We usually have to set a limit that might even be a false limit on the high side of the audio, just to ensure that we are not going to run out of room if they add a bonus track
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