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If you want the best perspective on the process involved in authoring and premastering DVD titles, turn to those who are on the front lines of the DVD creation process This entire chapter is devoted to an interview with Blaine Graboyes of Zuma Digital, one of the leading DVD design and creation facilities in the world
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Interview with Blaine Graboyes While the industry continues to tinker with DVD copy protection schemes and the DVD-Audio format undergoes countless revisions, Blaine Graboyes and the crew at Zuma Digital have been busily developing titles in a variety of DVD formats Not content to wait until there is a consensus on the direction of the newest optical storage media, Zuma Digital has been steadily working with the pioneers in the industry to take advantage of the impressive storage capabilities of DVD discs and bring titles to market Recent projects have earned the development group notoriety, particularly a project completed for the Guggenheim Museum titled Premises: Invested Spaces in Visual Arts, Architecture, & Design from France, 1958 - 1998 An exploration of the artist s interpretation of space, this project stretches the limits of DVD presentation capabilities with sequences that play back on forty- ve individual displays
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During their short but proli c history (Zuma Digital has been around since 1997), some valuable DVD development lessons have been learned, as discussed in the following interview with Blaine, the COO and Creative Director of Zuma Digital (wwwzumadigitalcom), conducted in January, 1999 I understand that Zuma Digital typically handles projects from start to nish, including development, authoring, and premastering Yes I come from a multimedia background, so when it comes to DVD authoring, we're in a pretty good position to help our clients Are people using Macromedia Director to author DVD-ROM discs There are a number of Xtras for Director that allow you to incorporate VOB les [Video Object Files], which contain MPEG-2 video and AC-3 audio, into Director You would need another application to handle your premastering and the creation of a disc image (since Director doesn't have the ability to create a DVD-legal disc image) In reading some background material, I noticed that you also have a background in art How did you get from there to your current work in DVD At Zuma Digital, we only hire staff members that have background in other areas ne arts, literature, history I think this kind of background is essential for working in any aspect of multimedia or DVD production I went to Bennington College in Vermont as a Photography Major and left as a Mathematics, Sculpture, and Philosophy of Science Major The rst term of my Junior year, the college won a grant The New Media Center was a consortium of hardware, software, and technology companies who were interested in setting up advanced facilities at colleges and universities Bennington was the 21st school and the only liberal arts school The rest were schools like NYU, Columbia, Duke, Stanford A fellow by the name of Reuben Pentadura from Bennington College was put in charge of running the media center He was my thesis tutor in chaos theory, thermodynamics, and relativity I had actually never touched a computer before, but I was very interested from a photography class that we had; my photography professor had shown us how to scan images He asked me if I wanted to take a job managing it
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I said yes He had already hired a man named Bill McCabe to run the center from a senior management point of view I was put in charge of running it from a staf ng and upkeep point of view I just literally dove in and started working every day, seven days a week there, learning about computers Before that time did Bennington have much going on in the way of interactive media We didn't have any computers, to speak of There was a little computer lab that was mostly for writing papers There was one scanner that my photography professor had installed There was nothing, though, that could be described as interactive media at Bennington Were you using something like Director at the time Actually we were using AuthorWare at the time one of my favorite tools Do you still work with Macromedia products Yes and no Right now I'm working on developing a board-room presentation product and the front end for it is written in Director But the product is not computer-based at all This product simply uses the computer front-end as a way to author presentations that are then downloaded to a hardware device that we are building that allows you to control an industrial DVD player and play back various video and audio elements on the disc in a custom order for a presentation When you say you're building a hardware device, it sounds as though you're maybe getting into some logic design and that type of thing Absolutely We're designing the hardware Just last night I nished the speci cation for the cabling that will tie it all together It's a proprietary cable that allows the device to function as widely as it does This sounds like fairly heavy-duty engineering type work have you trained yourself in digital logic design along the way We work with outside designers, but yes As projects come up where you're working with DVD, at some point you must have to pick a branch and decide to go either with DVD-Video or go with DVD-ROM Do
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